influenced by the development of industrialization in Europe and America, he was deeply interested in leather and had a unique opinion. His bigger dream urged him to travel across the ocean again to study in Spain, where leather manufacturing was the most developed at that time. Years of hard study not only gave him a deeper understanding of the characteristics, performance, production and design of leather, but also a better understanding of the role of trademark reputation in the market.
after completing his studies, Mr. Chen came to Florence, the birthplace of the European Renaissance, where Italian masters of European literature and art came forth in large numbers. The local Chinese and emerging businessmen held a grand welcome reception for this rising star in the industry. Mr. Chen was surprised to find that everyone drank different wines. It was explained that this was an expression used by local emerging businessmen to celebrate or greet distinguished guests. These wines from six largest wineries in Italy were made in different ways and proportions, and they were named "SATCHI" according to the exchange ratio with the initial letters of six different wine names. The wine tastes mellow and profound, and it is highly respected and loved by local emerging businessmen and the middle class, which greatly inspires Mr. Chen who is good at capturing business opportunities. After detailed investigation, Mr. Chen decided to register the trademark and promote its leather products in Italy.
Because of its exquisite workmanship, unique style, and attention to the characteristics of leather, and the elegant and elegant brand image of "SATCHI", the spirit of freedom and innovation of Florentine is reflected everywhere in dignity. "SATCHI" leather goods are quickly favored by the middle and upper classes, and leather goods with trademarks frequently appear on grand occasions of European royalty and celebrities. Stand out among many Italian leather brands and lay the foundation for development. And gradually spread all over the world, especially in Southeast Asia such as Singapore, Malaysia, Indonesia, Taiwan Province and Hongkong.
leather goods have always been the development focus of "SATCHI". On this basis, different styles of leather goods, clothing, leather shoes and other related products such as "SATCHI HOUSE", "SATCHI－SPORT" and "SATCHI2" have been launched one after another, which not only enriches the brand connotation, but also provides rich products for more consumers of different classes and ages.
In the 198s, leading brands in SATCHI and brand family were successively registered in China. SATCHI cooperated with a well-known domestic enterprise to promote leather products in China. Satchi leather products won the love of Chinese people with its excellent quality and mature and steady traditional style, and quickly became the leading brands in well-known shopping malls. At the same time, SATCHI's top-grade men's and women's clothing and leather shoes products have also entered China.
The rapid development of China's economy and the continuous improvement of consumers' consumption concept have always been the concern of international brand management organizations in satchi. In the new century, SATCHI, with "SATCHI", the leader of the brand family and the leader in the global leather industry, has integrated its brand management and marketing experience in China for nearly 2 years. Adhering to the excellent and classic product quality of satchi, on the basis of successful brand promotion, we will focus on changing the traditional, mature and stable style of satchi products in the past; In the development of styles, we should further seek the best combination of patterns, dermatoglyphics and fabrics, boldly break through the tradition, introduce new ideas in line with the characteristics of the times, and emphasize concise and fashionable design ideas in line with modern consumption trends; In view of the trend and characteristics of middle and high-grade consumption of domestic leather products, the mainstream products of satchi series leather products all adopt high-quality leather materials and hardware imported from Italy, South Korea and Japan, and are designed by famous French and Hong Kong designers. With its profound Florence cultural heritage and elegant design style, the new generation of "satchi Leather Goods" has not only won the favor of many consumers quickly, but also won rave reviews from the industry and the respect of peers.
A new starting point gives people new expectations, and new thinking gives you new achievements. The times are changing. We have always adhered to the satchi brand with a unique style of "combining function with fashion, and compatibility between fashion and classics", constantly catching up with the world fashion and popular international brand tastes, and showing noble brand fashion art.