(1) Manufacturer identification
Moutai Distillery has not entered into a joint venture with any other distillery, nor has it granted its trademark license to any manufacturer, nor has it established a Pass the first factory, second factory or branch factory. Any "Maotai liquor" marked as an associated factory, the first factory, the second factory, or a branch factory is absolutely certain to be fake.
(2) Sales channel identification
The sales of Moutai liquor are allocated according to the national plan. Domestic sales are uniformly allocated by Guizhou Province Renhuai County Tobacco, Liquor and Sugar Company, and export sales are uniformly allocated by Renhuai County Foreign Trade Company. The sales voucher for Moutai liquor is the sales slip, ticket header and special seal. None of these three have the words "Renhuai County" on them. If there are, they are fake. Maotai liquor is not divided into grades, and there is no such thing as genuine or inferior quality. If there are grades, it will be considered fake.
(3) Registered trademark identification
The entire bottle of Moutai liquor is affixed with the registered trademark "Kweichow Moutai", which is printed on imported 100g coated paper and has a 500ml capacity trademark paper specification It is 90mmX125mm. The pattern of the domestic wine trademark is divided into parts: in the middle is a 60 mm wide white diagonal strip from the upper right to the lower left. There are two thin black lines and four thick black lines above and below. The red "Kweichow Moutai" 5 words sandwiched in the middle. There is a 13 mm wide gold strip at the junction of the diagonal belt and the upper left corner, with four black characters on the strip: "famous at home and abroad". In the upper left corner is a red color block, with a 35 mm diameter white circle with a gold edge in the middle. Within the circle are circular wheat ears, golden gears and red five-pointed star patterns from top to bottom. There is a thin line of money where the diagonal belt meets the lower right corner. Under the white words on the lower right, there are black words "53% VOL, 500mL" indicating the alcohol content and capacity. The specifications stated on the back of the bottle are 65 mm The export products have "Feitian Brand" as the registered trademark, and are tied with two red and white "China Kweichow Moutai" ribbons, and instructions in Chinese and English are printed on the bottle label.
The trademarks and back stickers of fake Moutai are generally printed on ordinary paper. The trademark specifications are 100 mm x 140 mm, and the back sticker specifications are 133 mm x 85 mm. The color matching of various patterns is confusing, the layers are unclear, the colors are light, and the specifications are inconsistent. The fonts used are also obviously different from the real trademarks. The factory date is written in red, and some are written in other colors.
(4) Identification of packaging materials
The bottle of Moutai is a milky white glass bottle, sealed with a large red threaded twist-off anti-theft aluminum cap, with "Kweichow Moutai" 5 on the top It is written in white, and there is no inner stopper in the mouth of the bottle. The whole bottle of wine is wrapped with a piece of high-quality square leather paper and packed in a color box; the outer color box is made of imported white paper plus fine corrugated sheets, and the font and color on the box are consistent with the trademark and back label.
Fake Moutai seals often use red plastic caps of different shades, some are transparent without words, and some have the word "Maotai" faked. The bottle caps are either white or red. The wall patterns of the lids are also different, there are yellow twist-off aluminum lids, and there are also plastic lids with twist-off yellow aluminum caps. There are several types of inner plugs: spiral type, waistline type, flat top type, etc. The outer packaging box is made of unqualified and inferior leather or other materials. In recent years, bottle caps are made of red plastic, and the bottle mouth is a seal with an anti-return function.
When you want to identify authenticity from packaging, you should first pay attention to the exquisite printing of the packaging carton. If the surface of the carton is not smooth and wrinkled, it is extremely suspicious. After opening the lid of the Moutai box, you can find the word "Maotai" printed with inkjet on the transparent plastic cap covering the bottle mouth and the words "Moutai" on the side. The production date and batch number are printed in small characters. This is a special mark. The characteristic of the genuine product is that the inkjet writing is clear and not blurry, and it will not fall off when gently scratched by hand. The handwriting on fake products is not clear and will become blurry with a slight rub. The "Feitian" trademark pattern in the upper left corner of the Feitian brand Moutai label is an important sign to identify authenticity. The red and yellow colors on the genuine Feitian Girl streamer are very close and will not be exposed outside the frame; while the fake ones are printed Rough, colors often run out of borders. In addition, the pink face, arms and feet of the Flying Girl will appear pink fluorescent when observed under ultraviolet light. After taking out the wine bottle, you should pay attention to whether the red plastic cap and the plastic mouth are tightly engaged. If it can be rotated at will or even the wine leaks after being placed, it is suspicious. The milky white glass bottle of Kweichow Moutai is a unique bottle shape. It is abnormal for the bottle to be bluish or even light green or light blue.
In addition, starting from January 1, 1998, Moutai used high-tech products from the American 3M Company to print reflective labels on each bottle of Moutai. When customers buy Moutai at the liquor counter in a store, they only need to put the small hole at the top of the Moutai-specific identifier close to their eyes, push the identifier switch, and let the spotlight shine on the bottle cap to make the words "National Liquor Moutai" disappear, and the label will appear. The dazzling MT watermark is reflected to show authenticity.
(5) Identification of sensory characteristics
Moutai is made from wheat, fermented eight times, and stored for two to three years before leaving the factory. Its unique sensory index is the liquor It is colorless and transparent, with a mellow and sweet aroma when drinking, no suspended solids and sedimentation, prominent sauce aroma, elegant and delicate, mellow body, long aftertaste, and a long-lasting aroma in the empty cup. Fake Maotai is mostly made from sorghum wine, Baigan wine, prepared wine, etc. It is difficult to verify the color, aroma and characteristics of Maotai wine.
1. Trademark identification: The surface of the genuine Maotai liquor trademark is smooth and flat, with clear font color and pattern, while the counterfeit product is rough and the pattern is blurry. Chen Shengqiang said that when purchasing, customers must look for the words "Produced by Kweichow Moutai Co., Ltd." and "Kweichow Moutai".
2. Inkjet code identification: The inkjet code is located on the bottle cap of Moutai liquor. It consists of three lines of numbers. The first line indicates the date of manufacture, the second line indicates the batch of ex-factory, and the third line indicates the date of ex-factory. serial number. Check these three lines of data. Among them, the factory serial number is 5 digits, and the three lines of data are unique. A pair of true and false can be known. If there are two bottles of wine with the same data in the three rows, one of them must be fake wine; the factory serial number is 4 digits. Yes, if all three lines of data in a box of 12 bottles of wine are the same, it is normal. This is one of the company's measures to prevent cross-selling. At this time, the place where the wine is sold is inconsistent with the sales direction indicated by the serial number, and further identification is required.
3. Anti-counterfeiting phone identification: There is a logistics barcode on the outer packaging of each bottle of Moutai. When you peel off the surface of the barcode, you can see the unique 16-digit phone anti-counterfeiting code that cannot be re-queried. To dial the anti-counterfeiting phone number, follow the By using voice prompts, you can get the query result of whether it is genuine. If this number has already been queried, be careful when purchasing. In addition, consumers can also inquire online and via mobile phone text messages.
4. Anti-counterfeiting label identification: The anti-counterfeiting label is located on the mouth of the bottle and uses the most advanced anti-counterfeiting technology. The red ribbon on the bottle cap is pulled down vertically to face the word "Mao". Each box of Moutai liquor comes with an anti-counterfeiting identifier and operating instructions. When the identifier is illuminated close to the anti-counterfeiting label, the English letters "MT" will appear. If the angle of the bottle is changed, the characters will appear faintly and dynamically. Use the special lamp provided by our factory to illuminate the anti-counterfeiting mark on the bottle cap, and you can see obvious changes in the font. If the font change can be seen with the naked eye, it is fake. The letters "MT" can also appear on the bottle cap label by shining a purple light on it. The fake anti-counterfeiting labels will not have the above words and will not be dynamic.