Bright Food Group owns Guangming, White Rabbit, Guanshengyuan, Meilin, Zhengguanghe, Yiding, Haifeng, Aisen, Daying, Shikumen, Jinfeng, Hejiu, and Yutang , Tianwo, Buddha's Hand and many other well-known Chinese trademarks, Chinese famous brand products, Shanghai famous trademarks, and Shanghai famous brand products.
Bright Food Group’s business network covers the whole country, and it has established stable trade relationships with tens of thousands of customers in more than 160 countries and regions. It has also established partnerships with Coca-Cola, PepsiCo, Nestlé, Danone, Suntory, Kirin, Uni-President, Internationally renowned companies such as Xiehe and Daikin have carried out extensive joint ventures and cooperation.
The group’s modern agriculture mainly involves dairy cows, pigs, rice, fruits and vegetables and flowers. The group's food manufacturing industry mainly includes dairy products, sugar, wine, snack foods and canned foods. The group has more than 4,000 chain sales outlets of various types, as well as e-commerce companies and brand food agencies.
The group’s supporting businesses are the real estate industry, taxi and logistics industries. The key enterprises are the Agricultural, Industrial and Commercial Real Estate Group and Haibo Taxi Company. The group owns listed companies such as Bright Dairy, Jinfeng Wine, Meilin Shares and Haibo Shares.
Historical evolution of Bright Dairy Co., Ltd.
1911
British businessmen established Shanghai Kedi Milk Company in Shanghai, which was the predecessor of Bright Dairy business.
1950
On May 27, 1949, Shanghai was liberated, and the People's Government took over the Shanghai Grain and Clothing Experimental Factory and named it the state-owned Xinhua Egg Factory. In February 1950, the East China Ministry of Industry was established, and the state-owned Xinhua Egg Factory was renamed the East China Ministry of Industry Shanghai Yimin Industrial Company No. 1 Food Factory. In June 1953, it was renamed Shanghai Yimin Food Factory No. 1.
1951
On June 1, 1951, the "Guangming" brand was born. The torch on the trademark represents light and heat, symbolizing hope, and the 56 rays of light symbolize 56 people. National unity! "Guangming Brand" started with cold drinks and gradually expanded to cans, milk replacer, milk powder, candy, chocolate, beverages, beer, and even soy sauce, etc., becoming the first comprehensive food industry enterprise with a large production scale in China. "Guangming Brand" " not only created the first national cold drink brand in China, but also created a new era of "Guangming" food industry. The "Guangming" trademark used in the food field today is almost all from the "Guangming" trademark of Shanghai Yimin Food Factory. Derived from "Guangming Brand".
For the above content, please refer to Baidu Encyclopedia - Guangming Dairy Co., Ltd.; Baidu Encyclopedia - Guangming Group