(1) Registration account fee: 0 yuan.

First of all, there are two ways to register global stores: investment manager channel and self-registration channel. No matter which way you choose to register your account, it is free. At present, many people prefer to use the investment manager channel to register.

(2) Monthly rent and sales commission

There are professional sellers and individual sellers in Amazon's global stores, which are two types of Amazon accounts, and we can choose according to the situation of individuals or companies.

Their charging standards are also different:

Major: Expense = sales commission+monthly rent.

Personal: fee = sales commission+piece rate.

In addition, Amazon has three major sites in Europe, North America and Japan. Each site is different, and the charges are different.

Amazon North America Station Fee:

Amazon Europe station fee:

Amazon Japan station fee:

Second, the basic operating expenses

(1) Promotion cost of PPC/CPC station

Within a certain range, the higher the bid, the greater the possibility of ranking first, but there is a limit. Bidding is only a secondary factor and will never be the mainstream. Any search engine and platform will only give priority to the products that are most beneficial to consumers. The so-called buying traffic is always in the second place.

The predicted bidding price and cost per click of each keyword can be viewed in the background advertising promotion management. CPC's click price is obtained by the bid of the second place+the percentage difference between the first place and the second place+your performance.

(2) Food and Health Bureau fees

It is very necessary to send FBA to Amazon.

Note: FBA fee = head trip fee +FBA logistics distribution fee+monthly storage fee+inventory configuration service fee.

Logistics delivery fee: that is, the fee charged by Amazon when using FBA to deliver goods. Generally, it is charged by piece. The price of each product is related to the weight and size of the product. Moreover, this logistics distribution cost will be adjusted in different periods.

Monthly storage cost: Amazon products can be divided into standard size and super-standard size according to size; According to its nature, it can be divided into media products and non-media products. To use the FBA warehouse service, you need to pay the FBA warehouse rental fee per cubic foot every month.

Inventory transfer service fee: namely, inventory transfer service fee, namely, warehouse closing fee. When the seller converts the list into FBA delivery, Amazon will randomly deliver your goods to multiple warehouses. Amazon is divided into warehouses by default. If there is no joint warehouse, you don't have to pay this fee. If you set up a joint warehouse, Amazon will charge by piece, depending on the number of destinations you choose.

PS: For the above three specific charging standards, Baidu can search for "20 17 Amazon FBA fee". For the complicated FBA financial expense management, it is suggested that you use the FBA report function of caravan ERP, which is more convenient.

(3) trademark registration and brand filing fees

At present, Amazon does not force sellers to make brand records. However, from the previous general trademark infringement incidents, it can be seen that brand filing has a great protection for sellers. Xiaomei suggested that if your financial situation allows, you can register the trademark at the beginning of the store and put the brand on record, but if your financial situation does not allow, you can consider it later, that is, when you open the store.

Because trademarks are protected by regions, American trademarks are only protected in the United States and European trademarks are only protected in the European Union. It is not necessary to apply for every site. This can be done on behalf of the company and can help you apply for subsidies and benefits.

(4) European station value-added tax

Simply look at the picture and you can understand what the value-added tax is.

There are three tax rates for VAT:

Standard tax rate of 20% (applicable to most goods and services)

5% low tax rate (fuel and household energy, public health products, energy-saving materials, children's seats, etc. )

0% tax rate (applicable to very rare cases: baby clothes and shoes, books and newspapers, public transport and female sanitary napkins)

It's not easy to open a shop, and it's even harder to keep it! Every day, while fighting for sales day and night, we should control the cost of each operation link, stabilize profit growth and let the team develop steadily.

The above items are the simplest cost of opening a store, and there are other expenses, such as product cost, logistics and packaging cost, labor and storage cost, which need to be calculated according to the actual situation.