The negative impact this trademark has brought to them is still very large. The reason why Cha Yan Yuese is so popular is that it is popular among young people. To put it bluntly, it can be regarded as an Internet celebrity brand in milk tea. What Internet celebrity brands need to rely on most is the support of consumers. If there is no attention from consumers, then such brands will gradually decline. Once a brand becomes an Internet celebrity brand, if it wants to continue to rely on the brand to gain the support of consumers, it must have a good reputation.

The popularity of tea is actually inseparable from Chinese milk tea. In recent years, you will find that Chinese style has swept across all industries. Whether it is clothing, catering or house decoration, various Chinese styles have appeared, and Cha Yan Yuese has emerged on the basis of this trend. . If you have seen the name and design of Chayanyuese’s milk tea, you will find that it follows the style of Chinese milk tea. The name of the milk tea has a Chinese classical charm, and the brand's outer packaging is also in the Chinese style of landscape painting. Even when choosing the portrait of the brand trademark, a woman with a classical charm was chosen.

So Cha Yan Yuese has entered the young consumer group through Chinese milk tea. For young consumers, what they buy is not only the milk tea itself, but also more Support and love for Chinese style. After Cha Yan Yuese gave his milk tea brand a slightly tacky English name, the public's perception of the brand immediately changed.

Many netizens feel that the English name of Cha Yan Yuese has really lowered the image of the entire brand. Some netizens said that if the name is not changed, it will be lost in the future. I will never buy their milk tea again. Don’t underestimate the attitude of netizens. For Internet celebrity brands, losing reputation means losing profits. Therefore, Cha Yan Yuese urgently changed the English name of the brand and stated that it would not use it again in the future.