Process of trademark evaluation: 1. Clarify the purpose, object and scope of evaluation; 2. Appraisal and evaluation contract; 3. Guide enterprises to check and fill in assets and collect preparation materials; 4. On-site inspection and verification of assets and data; 5. On-site inspection and appraisal of assets; 6. Prepare the draft evaluation report; 7. Draft report on internal audit, inspection and evaluation of evaluation institutions; 8. The appraisal institution sends the draft appraisal report to the enterprise to solicit the opinions of the appraised enterprise on the draft report; 9. The evaluation agency will send the revised evaluation report to the Trademark Evaluation Expert Committee of China Trademark Association for review and appraisal; 10. The evaluation agency will send a formal trademark value evaluation report, expert appraisal certificate and license to the evaluated enterprise after approval.