As a buyer, when I buy something, I often have the feeling that the seller’s product description is too simple, with only a few numbers and sometimes no description at all, and there is basically no explanation of what the buyer wants to know. . Some better ones may put some photos, or even worse, there will be nothing at all, and all you will see is his transaction record. Just imagine if you were a buyer, how would you feel? Especially when the seller is not online, you like his products very much, but you have no way to know a lot of specific information. At this time, most buyers may give up and switch to other sellers. Potential customers are lost little by little. Having said so much, I just want to explain one thing - pictures of babies are of course extremely important (I don’t need to elaborate on the importance, there are already countless posts in the forum), but photography skills cannot be mastered in a day or two. It has been cultivated and needs constant practice to improve. This is not the case with baby descriptions. As long as you are careful and not lazy, you can write them well, and they will be beneficial to your sales without any harm. Now I’m going to talk specifically about what I think makes a good baby description. I am currently doing foreign trade children's clothing and women's clothing, so first of all, my baby description must contain five basic elements: 1. Style 2. Color 3. Fabric 4. Size 5. Whether the product's hangtag, trademark, and washing label are complete ( This is a problem unique to foreign trade products) Some sellers may think that I have already written all these things in the product title, but have you ever thought about how many buyers will read your title seriously? Most buyers find your product by searching for keywords. The first thing they see is definitely your picture, and then they click on it to browse. Whether you read the title or not is a question. So if what they see at this time is an empty product description, how can they learn about your product? Maybe you would say there are pictures? But can you guarantee that you have photographed all the details of the clothes? I'm afraid it's difficult. So this time highlights the importance of description. In fact, this principle is very simple. It’s like if an advertisement only has pictures and no words or explanations, are you guaranteed to understand it? So your product description is like a living advertisement for your product. I don’t need to repeat how important the copywriting of an advertisement is. Can it be considered a good baby description if it has the above five basic elements? No. My idea is that you should give the buyer a general understanding of your store and even your personal style through a product description, and attract him to enter your store to browse. In this way, even if a certain product of yours cannot impress him, At least it can greatly increase the number of views on your store, and the possibility of transactions will increase accordingly. For example, when selling clothes, you can make some matching according to your own ideas, or give buyers some matching suggestions, or you can express some of your own opinions on fashion. If you have worn certain products yourself, you can also share your experience, just like communicating with buyers on Want Want. I once went to a five-diamond foreign trade clothing store to buy clothes, and I was extremely impressed by the owner. All of his clothes are from a reality show. Many people may think that it is enough to just write a simple description for a reality show, but he did not do that. Each of his clothes has a very detailed description, as well as many shop owners' suggestions on the style and matching of the clothes. Then there are a lot of reality show pictures, all of which are matched by the shop owner with the clothes in his own store. Many girls may not be able to help but buy all the outfits when they see the shop owner's excellent matching. The products in this store are really not cheap, but the sales are surprisingly good. It must be said that the seller has good intentions. Now even if I don't buy clothes, I will go to that store regularly, just to see some of the store owner's opinions and his matching, so that I can have some tips on what I usually wear. Many sellers may think that writing a detailed product description is too time-consuming, but I don’t think so. Just imagine how much time you would save on Wangwang by explaining the same problem to different customers if you had a very detailed and excellent description? If you write your product description carefully, buyers will definitely feel that you are serious.

If a seller is not serious about his products, how can he be serious about a customer? Speaking of which, I can't help but insert a description of the baby. I just saw it in a crown seller's store. It moved me. I also thought he wrote it so well. This is another level and realm. Okay, we novices are still far behind. Let’s learn from each other. This is a description of a silk skirt. In the picture shown, there is a bunny doll placed on the skirt and a photo was taken together. The seller is like this Written haha. First of all, I would like to thank Xiaomi’s most beloved little rabbit for kindly appearing in this video. Xiaomi took a nap. Just say it when you walk in the door. Mommy, so beautiful. Bunny wear. So she put her beloved little rabbit up. Then they forced me to take a picture. After taking the picture, I had to look at the monitor in person before walking away with satisfaction. Haha, for a little girl who is not yet 2 years old. Xiaomi's talent in certain aspects often surprises me. She can speak long and fluent sentences. You will know the difference between smell and fragrance. You will know whether it looks good or not. She even has her own aesthetics and chooses what to wear. She begins to have her own opinions and thoughts. And I seem to have missed some great surprises. One day, when we went out together and I was driving, she touched the handbrake and told me that it was Mommy who made Mimi unable to move. At that time, I really wanted to cry. I didn't know who told her not to cause trouble in the car. Her maturity surprised me. Then, at less than 2 years old, she recited the entire four-sentence nursery rhyme to everyone in the car. I feel like crying again. This little angel is so great. So, this summer. I want to spend time with her. Let’s get back to the topic. It’s like an elf-like skirt. The picture didn’t capture the real thing, it’s super PP. It feels like a barefoot elf in a European oil painting. The shop owner only has two sentences to describe the product, and then he talks about the size and fabric. I didn’t copy it. . But I think any mother or buyer who is familiar with the store owner will be impressed when reading this article. Even if you don’t like this dress, you will definitely look at other clothes. If you were a seller would you write this? I'm afraid many answers are no. This seller just treats everyone as friends and shares some of his thoughts, just like writing a blog, which seems to have nothing to do with the clothes. However, he cleverly narrowed the distance between buyers and sellers, which can be described as a model. I think smart sellers must be able to draw inferences from one instance to another. I have written so much, making it seem like I am very professional, but in fact, I am still far from it. Betty thinks that she is still far behind. The photos she took are really not good, and the descriptions are not perfect. It seems a bit high-minded but low-handed, but I will work hard all the way. Keep learning and become a talent as soon as possible, haha. There are a few words to encourage all novice sellers: Perseverance is victory. If you don’t go through ups and downs, how can you see a rainbow? Although our business is bleak now and there are few people available, as long as we work hard, persist, and work hard, I believe we will see a rainbow one day. Let's work hard together!