Tencent is a very large company and has many other subsidiaries, ranging from entertainment to culture to media. Therefore, Tencent has also registered many trademarks, which can be seen from the official website of the Trademark Office of the International Intellectual Property Office. Some of the well-known weird trademarks include: Boiling Bar Hot Pot? Unfinished? Stroke God of War? Avatar?. There are also some weird graphics.

Among them, "Stroke God of War" is the most interesting to me, because I used to play the game Peace Elite produced by Tencent, and there is a title called: Body Stroke Master. Why is it called this? As the name suggests, it is because in this gun-machine game, many novices cannot hit anyone. They just pass the enemy and hit something nearby.

Because the brand name is unique in the country and easier to remember, when consumers buy products, they will not remember "XX Province XX Clothing Co., Ltd.", consumers will not even look at it. If they don’t look at it, they will only remember your logo. We all know Rejoice, Safeguard, Tide, and Head & Shoulders, but we may not necessarily know that their company name is Procter & Gamble (China) Co., Ltd. A product trademark is also a status symbol of the product.

Tencent’s application for so many trademarks is also unique and exclusive in the country. For similar products, if you register your trademark first, others cannot register the same or similar trademark as yours, otherwise it will be an infringement. If you find that someone has infringed your copyright, you can complain or sue the other party and obtain certain financial compensation. At the same time, this also prevents the diversion of the company’s intellectual property rights.

Tencent also has its own reasons for applying for weird trademark names, and it has also set an example in the field of intellectual property. The most fatal weakness of a trademark used by an enterprise without registration is that the user does not have exclusive rights to the trademark. That is to say, you can use this trademark, and others can also use this trademark. This affects the source and basic function of the trademark, and also greatly reduces the role of the trademark in representing the quality and reputation of a certain product.

So protecting enterprises and intellectual property rights such as trademarks is a top priority!