Speaking of Toyota's SUV, I believe that many consumers first think of Highlander, Prado, Cool Road Ze, RAV4 Rongfang, C-HR and Willanda, which was listed not long ago. Indeed, these models are popular models in various market segments, but it doesn't mean that all Toyota SUVs are here. In Japan, Toyota has another product that is closely related to Lexus RX, but it has not been introduced into China. It is Harrier.
as a medium-sized SUV, its Chinese name is "Harrier". Although its name is awkward, its exclusive golden eagle logo and the status of "Lexus RX Shell-changing Edition" still attract some attention. HARRIER's first and second generation models were "rebranded" for Lexus RX, but after the appearance of the third generation model in 213, Toyota distinguished them from RX, but from the side, they have similar charm, and the "small five-seat Highlander" is not worthy of the name. Just a few days ago, Toyota announced that the new Harrier will be released in August 22 and built based on TNGA architecture, which is similar in size to Lexus RX.
It is worth mentioning that as early as 217, Toyota began to register the domestic trademark for Harrier, and applied again at the end of 219, which shows that Toyota is already paving the way for Harrier. In addition, "Car Circle" learned from Fuweian Daotuo, a supplier of FAW Toyota, that FAW Toyota marked the domestic model code-named 941B as "Hailia" in Chinese, which is very close to Harrier's transliteration. In other words, the domestic production of Harrie has entered the countdown, and the high probability is that it will be introduced after the replacement in August.
how strong is the new Harrie product?
With regard to the appearance and interior design of the new car, Brother Circle won't comment much. After all, carrots and vegetables have their own tastes, so everyone can just enjoy the pictures directly.
regarding the size of the new car, I want to focus on it here. At present, the size of domestic RAV4 rongfang is 46/1855/168mm and the wheelbase is 269 mm. The circle brother opened the official website of Toyota Japan and found that HARRIER (the old model) has a length, width and height of 4725/1835/169mm and a wheelbase of 266mm, which is a proper compact SUV size. Why do you still claim to be a medium-sized SUV? Brother quan does have some problems.
However, this time Toyota made it clear that the new Harrier will be built based on TNGA architecture and similar in size to Lexus RX. At present, Lexus RX has a length, width and height of 489/1895/171mm and a wheelbase of 279mm, which is basically consistent with Highlander. After all, it is a shell-changing model. In terms of size alone, it is not an exaggeration for the new Harrier to be positioned in a medium-sized SUV, but considering that the new car mainly focuses on the big five-seat SUV market, it can be predicted that the positioning of the new car may be lower than that of Highlander.
as for the power part, at present, the overseas version provides three engine versions of 2.L fuel, 2.T fuel and 2.5L hybrid, and there are two versions of two-wheel drive and four-wheel drive. Since they are all built on the TNGA platform, it is expected that the power of the new car will be consistent with the new RAV4 and Willanda, providing two options: a 2.L naturally aspirated engine and a 2.5L hybrid system. As for the four-wheel drive system, it is expected to be retained.
what is the market prospect of the new Harrie?
after talking about the product, let's talk about the price that everyone cares about. At present, the current market price of Harrie in Japan is about 3 million-4.7 million yen (equivalent to about 19,-3, yuan). In fact, this price is basically between domestic RAV4 Rongfang (174.8-258.8 million yuan) and Highlander (239.8-325.8 million yuan), which further confirms its positioning. As for the future market prospect of new cars, with the appeal of Toyota brand and the product strength of the models, it is highly probable that they will sell well in China.
in view of the fact that the new Harrie focuses on the five-seat SUV market, if the new car is made in China, then the most direct competitor in China is the popular Volkswagen Tanyue (185,9-313,9 yuan), both of which focus on the five-seat SUV market, and the prices basically keep overlapping, so it is inevitable to kill after listing. Of course, old compact SUVs such as Honda CR-V and Qijun will also have a certain impact on the new Harrie due to price factors.
in recent years, the pace of Toyota's launch of new cars is amazing. A few days ago, Willanda just ushered in the market, and soon after, new small SUVs were exposed one after another. Now the new Harrie has ushered in domestic news, making the layout of Toyota SUVs in China more and more perfect.
In fact, it is not difficult for Toyota to launch a new car in such a hurry. In the increasingly homogeneous domestic automobile market, Toyota also needs more products to bring differentiated experiences to users and meet the needs of different car buyers, don't you think?
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.