Contents Part 1: Design Brand Pattern 1. Clearly understand the company’s mission. 2. Positioning. 3. Think from the customer’s perspective. 4. Design slogans. 5. Determine the basic pattern framework. 6. Require employees to cooperate to achieve the ideal brand effect. Part 2: Build customer loyalty to products or services 1. Ensure high-quality products and services. 2. Conduct surveys to understand customer needs. 3. Do competitive analysis. 4. Talk to customers. Part 3: Promote the brand 1. Design a marketing plan. 2. Enter social media. 3. Design an eye-catching homepage. 4. Go deep into the masses. Successful brand promotion is the key to defeating competitors and building customer loyalty to products and services. Brands are usually created based on the company's mission, after fully understanding the needs of customers, and using the imagination of all parties. To create a brand, you should first consider what is unique about the company and what makes it shine. Then, design a logo and slogan that showcases the company's spiritual culture, and vigorously market and promote your brand.

Part 1: Design brand logo

1. Clearly understand the company’s mission. What quality of products and customer experience do you want to provide customers? What are your values? Before designing a brand image, you must have a clear picture of the company's development in front of you. The picture is based on the mission and purpose for which the company was founded. Therefore, here are some questions to consider to help you clarify and further understand your company’s mission: Why was this company established?

What are your goals?

Who are the people you want to serve?

What is the difference between your company and other companies in the same industry?

2. Positioning. The brand's pattern should be vivid and catch people's hearts, just like a living person, so that customers will feel trustworthy as soon as they see it, and they can buy and use it with confidence. A good brand effect is to allow customers to recognize your trademark pattern at a glance among thousands of similar products or services, and then choose you without hesitation. Now that the company's mission is established, what is the core culture and the company image to be displayed? What kind of graphic design can better reflect these key company elements? The design concept of the product is to relive your youth, taste a new life experience, start an adventure, etc., so you can add ticket-like elements to the brand pattern. Some well-known food brands, such as cereal energy bars, juices, etc., usually consider this pattern element.

The product concept wants to convey cool colors and make customers feel like they are in a unique club. Delicate metallic elements can be added to the branding pattern. Some fashion outerwear brands and Apple brands have used such elements.

In addition, patterns can convey a sense of reliability and quality. For example, if you are designing a brand for tires or a law firm, consider adding such factors.

It can also create a nostalgic feel. The pattern reminds customers of the carefree days of childhood.

3. Think from the customer’s perspective. Why do you buy a certain product? Why did you choose a certain brand? Help you conceive of your own brand through self-questions and answers. What kind of feeling do customers want to experience through the product? Your brand needs to create that feeling. Do they want their product to make them look more authoritative? More responsible? More thoughtful? Smarter? More unique? Find the correct positioning and provide the experience customers want from all aspects of product design, packaging, color, marketing methods, etc. Basically, you have to think about what you want to cover. Who are your potential customers? What do they like to hear or see in other brands they like?

Every time someone hears your brand name, they should have a series of images, feelings, and even storylines conjuring up in front of their eyes what they value about your company.

4. Design a slogan. Choose an eye-catching slogan, or a few keywords, as a slogan. The slogan should be closely related to the company's mission. It should also be easy to remember and catchy, so that customers can pass it on word of mouth and recognize it immediately the second time they hear or see it. The slogan should not only be printed on the product's packaging, but should also appear repeatedly in marketing advertisements. In addition, the slogan should be mentioned repeatedly when discussing cooperation with customers or conducting face-to-face marketing. The wording of slogans should be as simple as possible, consistent with the trend of the times, and easy to remember. The advertising slogan "Think Different" used by Apple from the late 1990s to the early 2000s is a good example.

This advertising slogan is short, concise, unique in connotation, and can easily inspire people's thinking and discussion. Just two words make for a very effective slogan.

Any brand-related packaging, web pages, brochures, etc. should use the same slogan or language with similar colors. For example, if you want to create a product that is trustworthy and retains traditional characteristics, you can use slightly more formal language to convey a serious and rigorous feeling to customers.

5. Determine the basic pattern framework. The logo’s image should be consistent with the company’s mission and slogan. Is the product focused on fashion? Still interesting? Or is it colorful? Or is it a classic? Because the trademark will appear anywhere related to the product or service (such as brochures, websites, product packaging, office spaces, etc.), it is important to determine the tone of the trademark. Trademarks help solidify a company's image in the minds of consumers. When people see the tick logo, they think of the Nike brand. Your logo will be used and seen frequently, so it’s important to bring in experts to design a logo that won’t go out of style.

The color of the trademark should also match the tone. The color of your logo should be a commonly used color so that your logo can be eye-catching. Successful examples include McDonald’s gold and red, Google’s red, yellow, green and blue combination, and wikiHow’s green and white combination.

The trademark should be simple so that it is easy to remember and recognize. While simple, it should ideally be unique.

After designing your trademark and slogan, you should register it with the relevant departments to obtain legal protection.

6. Require employees to cooperate to achieve the ideal brand effect. Tell employees the importance of branding, what the company brand is about, and how you want them to help. Only the active cooperation of employees can ultimately promote the establishment of the brand. Remember, how well a company's products sell is directly related to its brand. The clothing, words and deeds of employees directly affect the brand's impression in consumers' minds.

On the other hand, employees also have their own opinions and suggestions for the company's growth, because they are the ones who contact consumers at the grassroots level. Ask employees for their thoughts on brand design and actively incorporate their opinions.

Part 2: Build customer loyalty to products or services

1. Ensure high-quality products and services. If the advertising is done well, but the quality of the product is not as good as advertised, you will not have a stable user base and the brand will not be established. But if your product is as good as advertised, you can gain the trust of users, and your brand will be recognized through word of mouth. For example, the new drink chrysanthemum-scented lemon juice launched by your company is the most refreshing product on the market, but after customers taste it, it does not have this effect and instead makes people drowsy. Then, you should reposition the features of your product to make it consistent with the customer experience.

The business model, production process, etc. should be as transparent as possible, so that customers can feel that they understand the brand as clearly and thoroughly as their old friends. Let customers see your production process, what parts of the production cost include, what are your focuses, etc. Your technology or products may not be the best, but the information must be true and you are working in a better direction. Only when you have trust in a brand will you be loyal to the brand.

2. Conduct surveys to understand customer needs. What are the characteristics of the product's main customer groups in terms of age, gender, geographical location, etc.? The results of the survey may be eye-opening. Surveying customer groups for their opinions or suggestions on the brand will be of great help in improving brand effect. Select typical samples and let customers try the product. And record their feelings before and after use.

A product designed for a specific user group may be more popular than a product designed for all customers. For example, after a survey, it was found that middle school boys like to buy the snack assorted bags you launched. Then you can design the brand to be more targeted and more attractive to middle school boys.

3. Do competitive analysis. Investigate what products other companies in the same industry are launching and how you want to be unique. And your brand design should focus on what makes you unique. Highlighting the differences and advantages can make your brand stand out among many similar products, instead of being buried in the crowd. After investigation, it was found that similar products have occupied most of the market. But don’t be discouraged, your outstanding advantages will attract different customer groups.

Through the investigation, it was found that the market has basically been divided up, so you can consider changing the design direction of the product and the people it serves. Furthermore, the brand design must also be adjusted accordingly.

4. Talk to customers. Talking to customers who are buying your product is an important step. Through communication, we can not only obtain valuable feedback information to promote the further improvement of the company and products, but also help customers understand the connotation of the company and brand. During the communication process, you should always keep the brand's values ??in mind and reflect them in your words and deeds. It is also necessary to leave sufficient time for customers to give feedback and inquiries, so that customers can feel respected and trust the brand. Respond to customer feedback in a timely manner. When receiving a customer complaint, you must first listen patiently and then solve the problem in a timely manner.

Do not reply to customer emails through email auto-answer settings. The company's operations should be as humane as possible. Respond to each customer email differently and let customers feel your enthusiasm and sincerity.

Part 3: Promote the brand

1. Design a marketing plan. The ultimate goal of marketing is to have your trademark appear in as many public places as possible and be recognized by as many people as possible. Depending on the nature of your product or service, you can market your brand through various channels such as the Internet, newspapers, and magazines. Print the brand pattern and slogan on all physical materials, such as packaging, peripheral products, brochures, etc., and post them on the network homepage. Boldly use all means to promote your brand so that everyone can see your brand.

There are also some unconventional publicity channels, such as radio stations, employee uniforms, office supplies (such as paper towels or pens), etc. These publicity methods are not expensive, but the effect is not bad.

Look for opportunities to promote your brand in local newspapers, TV stations or well-known Weibo.

2. Enter social media. Nowadays, social media is a very good way to promote your brand. Register an account on a well-known social media and regularly update your brand, product and company information. The information should be written in an attractive way, and try to publish information that is relevant to and interesting to customers. For example, you are a company that operates a travel brand. Paste a beautiful travel scenery picture on your website and add text like this next to it: "The countdown to summer vacation is about to be liberated! Where do you want to travel this year?"< /p>

Don’t spam messages. Do not constantly update your product information or send it to people who are not interested, otherwise it will be deleted ruthlessly. You need to give customers the feeling of having a sincere dialogue with them, rather than acting like a car salesman who talks endlessly and boasts about himself.

3. Design an eye-catching homepage. This is the age of social media, so building a good official website is important for building your brand. Of course, it’s understandable that you focus your promotion on traditional media, but if you don’t even have a homepage, customers will think you are old-fashioned and you won’t be able to interact with customers effectively. You can invite a professional website company to design your website, or you can make your own website through templates on the Internet, but it must be good-looking and eye-catching. The content of the website must at least include the origin of the brand, company address, store address, business hours, contact information, etc. A website is an effective way to promote your brand’s story. Usually, using storytelling to promote a brand can allow customers to integrate into the storyline and be infected by the story. Therefore, the content of the story needs to be closely related to the lives of customers, but the meaning of the brand must be profound, so that customers can better integrate into it. Write the brand story under the "About" or "Introduction" column of the web page, and print the story on promotional materials.

For example, the Microsoft brand was founded in the 1980s and 1990s. Their brand story is to become a leader in the software industry to innovate and lead the industry to create higher-quality products. Such a brand spirit will arouse the enthusiasm of customers with gay aspirations, and then be willing to buy Microsoft products.

4. Go deep into the masses. Go into the community and introduce your brand face-to-face with customers. Host events or participate in related activities, do volunteer work, and get active. This is an effective way to let customers and potential customers learn more about your brand. Flea markets and some community events held during the day are good promotional opportunities. You can set up an information desk and hand out brochures. Take advantage of this opportunity to capture potential consumers.

Donations and sponsorships are another great way to brand.

You can sponsor a kindergarten or build a playground in your community to increase your visibility in the community.

Tips: Be innovative, pursue innovation, work hard, cooperate to win, and keep pace with the times.

Learn from other brands. This is not to advocate imitating other brands, but to serve as a reference for learning. For example, if you want to create a cosmetics brand, but you have just entered the industry and have no experience, you can refer to some well-known cosmetics brands, such as L'Oreal, Maybelline, etc. The reason why they are famous today must be worthy of learning from their peers in many aspects, such as their marketing model, advertising strategies, etc. You can be inspired by these big names.