The newly revised Advertising Law of People's Republic of China (PRC) came into effect in September 1 year. The extreme clauses of the new advertising law are: national, world-class, the most advanced, the best, the largest, the only, the first, the first choice, the best, the largest, the most accurate, the top, the highest, the cheapest, the latest, the most advanced, the largest, the latest technology, the most advanced science, the world leader, the top technology, the latest science, the latest technology and the most advanced processing technology. Gold medal, famous brand, excellent, first, top, exclusive, trump card, sales champion, first (No.1, Top 1), first in the whole network, first in the world, first in China, first in the whole network, leading in the world, top technology, best, top, top, ultimate.

Extreme advertising language

Extreme clauses include, but are not limited to, commodity list page, commodity title, subtitle, main picture and detail page, commodity packaging, etc. For shops with extreme language, once illegal shops are found, points will be deducted and fines will be imposed, and the amount of fines will be more than 200,000 yuan/kloc-0.0 million yuan. If the circumstances are serious, close the store directly. Once the customer complains about the extreme terms and successfully defends the rights, the compensation amount will be fully borne by the merchant. Therefore, sellers should pay attention to it, check and correct themselves, correct and change in time to avoid being punished.

It is understood that compared with the current law, the new Advertising Law has a wider scope of revision, refined some of the original general rules, greatly enhanced operability and greatly increased the amount of punishment. These newly revised contents will certainly provide a stronger legal basis for the regulatory authorities to purify the advertising market and protect the legitimate rights and interests of consumers. People's Republic of China (PRC) advertising law