202 1 The cross-border circle did not mention the independent station. According to the rectification of industry order and rules, 30% enterprises choose to establish independent foreign trade websites. According to the survey, they abandoned the platform, transformed independent stations, added independent stations to the existing platform channels, and deployed independent stations, which became the knowledge of cross-border sellers. Indeed, it is better for platform e-commerce to build an independent station and go its own way than to die. Today, let's talk about what an independent station should do and the most important part:-business model. Choosing a business model, the independent station is half the battle. After knowing how to get traffic, the other half will also succeed.
Four main modes of independent station
First of all, direct shipment
As a seller, this model does not need to be in stock, as long as it is selected and installed in an independent station. When the order occurs, the seller buys the product from the supplier, and the supplier is responsible for delivering it to the consumer.
Advantages: there is no pressure to store goods, no financial pressure, simple operation, low entry threshold, good drainage, good marketing and focus on orders.
Disadvantages: product quality is difficult to master, and it is easy to have after-sales problems. The competition is fierce and involution is serious.
Suitable for people: sellers who are good at drainage and have stable supply chain resources.
Second, wholesale and warehousing.
The difference between this model and no supply lies in the warehouse. The seller in this mode has his own warehouse, and the goods are delivered by the seller from his own warehouse.
Advantages: controllable products and logistics.
Disadvantages: a large amount of investment is needed in the initial stage, and there will be inventory pressure.
Suitable candidates: suppliers or sellers with stable supply chain and original warehouse.
Three. Special labeling and manufacturing
The sellers in this model have their own products and brands, but they only manufacture products through suppliers, and large factories, platforms or themselves are responsible for shipping. Now DTC adopts this mode.
Advantages: Different products can set up competition barriers. brand premium
Disadvantages: product repeatability test; Efforts should be made to select suitable suppliers and suppliers.
Suitable for the crowd: have product development ideas, but no factory. Have certain financial strength
Fourth, subordination-commerce
This model is relatively rare. In this mode, sellers provide services regularly and deliver products to consumers regularly, which is an automatic shopping mode. For example, chewy pet websites, consumers buy cat food or cat litter and pay a certain fee at one time, and sellers provide services or deliver them to your door regularly.
Benefits: The seller can control the cash flow. Effectively increasing customer viscosity can break through the bottleneck of repurchase.
Disadvantages: consumers are not active enough, so it is difficult to make a second purchase in the cycle. Suitable for people with high capital cost: sellers of products with strong demand and high consumption frequency, such as meaning, health, fashion and food.
The above four business models all include supply chain and products, so it is best to choose the model according to product category, elephant audience and mayor/market, own ability and financial strength, short-term and long-term goals. After determining the mode, create an independent station.
If you choose your own independent station business model and create your own independent station, the next most important thing is outflow.
After the completion of the independent station, inflow is a big problem. How to flow in quickly, accurately and effectively?
Why did you marry Tik Tok?
Tik Tok currently covers more than 50 countries in the world, with more than 3.5 billion users downloading and registering, and the number of daily users is about 10 billion. The traffic is very extensive and easy to enter. The difficulty of independent station lies in the acquisition of traffic. Independent stations without traffic are empty shells. The liquidity of independent stations with independent operation capability and Tik Tok with huge traffic sources is 1 2.
At present, millions of broadcasts and millions of accounts in Tik Tok can be easily handled:
In the face of such a huge flow, how can we use it?
Tik Tok's inflow is not particularly mature, but its potential is immeasurable. At the beginning, there were relatively few restrictions, so it was necessary to enter China in advance, seize the traffic dividend, and give independent stations the ability to develop in the future.
The essence of Tik Tok is a social network short video platform, and high-quality short video content must interact with timeshare society. If both of them arrive, they will accept the official recommendation and welcome more fans. After the fans pay attention, the traffic increases and is officially recommended, attracting more fans and forming a virtuous circle. The more fans there are, the more the pit stop rate of independent stations will naturally increase. In that case, you don't have to worry about switching.
1, short video multiple.
The essence of Tik Tok is a social network short video platform, and high-quality short video content must interact with timeshare society. If both of them arrive, they will accept the official recommendation and welcome more fans. After the fans pay attention, the traffic increases and is officially recommended, attracting more fans and forming a virtuous circle. The more fans there are, the more the pit stop rate of independent stations will naturally increase. In that case, you don't have to worry about switching.
2. Advertising multiples.
Tik Tok advertisements include screen advertisements, stickers, information flow cards and customization challenges. Products with large discounts can attract customers with open-screen advertisements, and challenges can be customized to attract products. Each of the four advertisements has its own advantages and can be operated according to the budget.
3. The era of popular video comments.
You can find videos that meet the store's positioning in popular videos, and post interesting information in video comments, which has won favorable comments. At the same time, it seems a little difficult to promote you or your store, which is actually the most interesting joke in China.
4. Publicity and drainage of personal letters
It's just death. You can find the same type of Tik Tok account as your store, find the fans of that account, send them a lot of private messages, and get a certain amount of traffic.
Identify new markets
Such as Brazil and Latin America. Brazil is rich in social traffic, consumers also like to shop at independent stations, China-Pakistan logistics is gradually improved, and tariff policies are promoted. You can try this cake.