Banner is an image advertisement on a web page. It can be static, animated, or a short video. The logo is the trademark pattern of the product. For example, Nike's logo is the big hook. The icon is the icon. The applications on the desktop are all displayed as icons.

Icon is an icon format, used for system icons. , software icons, etc. The extensions of such icons are *.icon, *.ico. Common software or icons on the Windows desktop are generally in ICON format.