brief introduction
Ricky, with the R-shaped flying wing logo, is a high-end automobile brand of Chery and the main force to expand overseas markets. On March 19, 2009, China Chery Automobile Co., Ltd. officially released the high-end passenger car brand "RIICH Ruiqi" in Wuhu, Anhui Province, and also released the all-round commercial vehicle brand "Rely Linwei" in the same period. At this point, Chery Automobile has formed the automobile brand Chery Chery and the high-end brand Ricky Ricky? There are also four brands, Ruilei Linwei and Cary Carey, a mini-car brand. "RIICH Rich" brand takes "vision, courage and success" as its gene and "engine? & amp？ Driver "("smart driver? "Moving Forward" is the concept, which fully shows Chery's positive and self-confidence, and is a brand-new interpretation of Chery's social role and responsibility. ?
Ruiqi 2 has appeared in China and Shanghai International Auto Show before, which has attracted the attention of the industry and users. After the official confirmation of the brand name, Chinese is Ricky 2 and English is Riich? R2, the first model 1.3L is called R2 13. ?
China's first M-MPV Chery Ricky 2 (Ricky? R2) Announced its listing at Changchun International Automobile Expo. The displacement of the first batch of listed models is 1.3 liter, and the prices are: standard 53,800 yuan, comfortable 58,800 yuan and luxury 61.800 yuan respectively. ? Chery Company officially released the parent brand of its MPV series-Ruiqi, from which Chery's product series has been fully expanded, and the all-round offensive strategic route with passenger car production as the core has been clear. Ricky, QQ, Tiggo, Yun Qi, Son of the Orient and Kerry are the secondary brand camps of Chery Automobile. ?
The first Mini Multi-Kinetic Vehicle (M-MPV) with a cost of 500 million yuan and supported by mature car-making technology has opened a new era of China mini MPV. Ruiqi 2, based on the four core foundations of MPV technology, MPV standard, MPV power and MPV value, comprehensively enhances the product connotation and builds Mini? The MPV value standard has created a brand-new blue ocean market. ?
Ricky-from Chery, Chery high-end? Born in the gestation of oriental civilization, it inherited the advanced ideas of western industrial technology?
Growing up in the soil of traditional culture, but permeated with innovative genes of international automobile manufacturing?
It thrives in the national industrial construction, but absorbs the essence of the world's top automobile manufacturing technology?
After ten years of accumulation and transcendence, it has written a classic legend comparable to Europe's century-old automobile history?
Ricky interprets his exquisite connotation with lean quality and presents a distinguished experience to the global "successful drivers" with distinguished products.
Interpretation of Ruiqi LOGO
The logo of Ritchie brand consists of the letter "R" and a pair of spread wings, just like the spread wings of a phoenix. The image of Phoenix applies not only to China, but also to the global market. It not only gives the brand a broad imagination space, but also conveys the upward concept of transformation and transcendence. For every consumer who chooses Ritchie brand, this meaning means that these consumers, like Ritchie brand, will often sum up their fresh ideas in life and work, and urge them to form a positive and constantly surpassing attitude. For Ricky, this also expresses the innovative spirit of Chery Automobile itself.
Representative model Ricky G5
Ruiqi G5 comes from Chery's brand-new platform, and its main competitors are Roewe 550 and Pentium B70. Compared with Chery A3, Ruiqi G5 will pay more attention to quality and bring consumers a more comfortable driving experience. Ruiqi G5 will be equipped with a 2.0T turbocharged engine and a 2.0L? The two engines of CVVT adopt the design of front double wishbone and rear multi-link, which can achieve a good balance between maneuverability and comfort. As a high-end positioning model, Ruiqi G5 is equipped with personalized business configurations such as satellite navigation, reversing image system, Bluetooth car digital telephone system and multifunctional smart key system.