I think the success of trademark rights protection is very great, because Cha Yan Yuese opened its first store in 2013 and started selling milk tea. After Cha Yan Yuese became popular, many stores were opened in succession. People who were interested saw the business opportunities and opened a Cha Yan Guan Se store, and the names of the two have only one word difference. Many customers will directly mistake the appearance of tea for the appearance of tea without carefully distinguishing it, and walk into this store to buy milk tea. This situation will undoubtedly drive away tea-loving customers. But at the beginning, the founder of Cha Yan Yuese did not have a strong awareness of trademark protection. He only registered several categories of trademarks and did not protect his copyright well.

Later, when I thought about protecting my trademark, I discovered the existence of Cha Yan Guan Se. What the founder of Cha Yan Yue Se did not expect was that he would actually be sued by this latecomer for infringing its trademark rights. This operation undoubtedly made Cha Yanyuese's boss vomit blood. Fortunately, the law is fair and the court dismissed Cha Yanyuese's lawsuit. Comparing the LOGOs of Chayanyuese and Chayanguanse, we can see that there are many similarities between the two. They both have a red background, the character is a woman in ancient costume, and even the format of the words is almost exactly the same.

The boss of Cha Yan Guan Se should also know how well-known Cha Yan Yuese is, but he still chose to use this trademark and is also engaged in the same industry as Cha Yan Yuese. After Chayan Guanse sued Chayan Yuese to court, Chayan Yuese also sued Chayan Guanse to defend his trademark rights, because Chayan Yuese believed that Cha Yanguanse’s behavior was unfair. Fair competition, and most netizens support this. In the modern market, there are many counterfeit products with similar names to genuine products, allowing consumers to buy them home without being able to identify them clearly. Consumers who find that they have bought pirated products sometimes return the products, and sometimes I will suffer the loss of being dumb.

I once encountered a similar situation, which made me hate piracy deeply. I once went to a store and bought a box of six walnuts. After I bought it home and drank it, I felt that the taste was a little weird. I looked at the package carefully and found that it was not the real six walnuts, but the name and the Six walnut-like bootlegs. As for the remaining walnut milk that I didn't drink, I took it to the store to return it, and I never went to that store to buy anything again. I very much support Chayanyuese in safeguarding their own rights, and I hope that similar products will not appear on the market again, which will make consumers very disgusted with it.