In 1886, Coca-Cola was born in Atlanta, Georgia, USA. Since then, it has been integrated with social development and inspired innovation. Now, it brings a wonderful feeling of joy and relaxation to people all over the world every day.
After entering the 21st century, 1.7 billion consumers around the world drink Coca-Cola products every day, and about 19,400 bottles of beverages are sold every second. In October 2016, Coca-Cola ranked first in 2016. Ranked third among the world's 100 most valuable brands;
Coca-Cola provides Chinese consumers with more than 50 beverage choices under 15 brands. Its series of products are enjoyed in China at a rate of 150 million cups every day. Coca-Cola has It returned to the Chinese market in 1979 and by the end of 2014, it had invested more than US$9 billion in total.
As of the end of 2020, there are 43 factories in China, with about 45,000 system employees, 99% of which are local employees. Coca-Cola and its bottling plants have long spared no effort to support education and public welfare undertakings in China. Promote environmental protection and help the development of local communities, with a total donation of more than 270 million yuan. In addition, Coca-Cola is also the only comprehensive sponsor of the Special Olympics, Olympic Games, Paralympic Games, World Expo, Universiade and Youth Olympic Games held in China enterprise.
Extended information:
The development background of the Coca-Cola Company
In 1888, Asa Candler saw the market prospects of Coca-Cola and purchased its shares. Mastered all its production and sales rights. Candler began selling the raw liquid to other pharmacies, and also began advertising on billboards in train stations and town squares. In 1901, the advertising budget reached $100,000.
It was two American lawyers who really made Coca-Cola flex its muscles. They went to the office of Asa Candler, the boss of the Coca-Cola Company at the time, and proposed an innovative business cooperation method. The Coca-Cola Company would sell them syrup, and they would invest in the production company and sales point themselves to mix the syrup with water and bottle it. , sold, produced and quality assured according to the requirements of The Coca-Cola Company. Candler sold the first special license to assemble the drink in 1899 for $1.
The Coca-Cola Company allowed them to use the Coca-Cola trademark to advertise this special bottling system. From then on, factories producing Coca-Cola sprouted everywhere.
Baidu Encyclopedia-The Coca-Cola Company