1. The Trademark Law stipulates that the following marks shall not be used as trademarks: (1) identical with or similar to the national name, national flag, national emblem, military flag and medal of the People's Republic of China, and identical with the name of a specific place where the central state organ is located or the name and figure of a landmark building; (2) identical with or similar to the name, national flag, national emblem and military flag of a foreign country, unless the government of that country agrees; (3) identical with or similar to the name, flag and emblem of an intergovernmental international organization, except with the consent of the organization or not easily misleading the public; (4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, except those authorized; (5) identical with or similar to the names and symbols of the Red Cross and the Red Crescent; (six) with ethnic discrimination; (seven) exaggerated propaganda and deceptive; (eight) harmful to socialist morality or other adverse effects. Geographical names of administrative divisions at or above the county level or foreign geographical names known to the public shall not be used as trademarks. However, unless the place names have other meaning or are part of collective trademarks or certification trademarks; Registered trademarks using geographical names shall remain valid. Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law. A collective trademark refers to a sign registered in the name of a group, association or other organization and used by members of the organization in commercial activities to show the membership of users in the organization. A certification trademark refers to a mark controlled by an organization that has the ability to supervise a commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service.

2. However, the following marks may not be registered as trademarks if they have not been used to obtain obvious features and are easy to identify: (1) only the common name, figure and model of the commodity; (2) directly indicating the quality, main raw materials, function, use, weight, quantity and other characteristics of a commodity; (3) Lacking distinctive features.

3. Reproduction, imitation or translation of other people's well-known trademarks that are not registered in China is prohibited: a trademark applied for registration of the same or similar goods is a well-known trademark copied, imitated or translated by others that is not registered in China, which may easily lead to confusion, so it is not registered and prohibited to be used. Where a trademark applied for registration of a different or dissimilar commodity is a well-known trademark that has been registered in China by others, which misleads the public and may damage the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.