Baicaowei insists on 12 production of excellent quality, and constantly accelerates the pace of innovation and independent brand building. [9]

The development to 20 15 can be summarized into three stages:

1.0 era (200 1-2009), offline chain, rapid growth.

Baicaowei flagship store gift box

Baicaowei flagship store gift box

In 2003, the first snack shop of Baicaowei opened. [ 10]

In 2005, 16, a herbal snack shop, was established, and its trademark was registered.

In 2007, Hangzhou Holmes Food Co., Ltd. was established, focusing on product development and production. [ 1 1]

In 2008, Hangzhou Baicaowei Food Co., Ltd. was established and headquartered in Hangzhou. There are 42 shops all over the country. [ 12]

In 2009, Hangzhou Baicaowei Food Co., Ltd. was renamed as Hangzhou Baicaowei Enterprise Management Consulting Co., Ltd., responsible for brand management and chain operation of Baicaowei. At the same time, 62 new stores were added, totaling more than 100. [12] In the era of 2.0 (20 10-20 13), e-commerce took off and the Internet was upgraded. 20 10 Hangzhou baicaowei enterprise management consulting co., ltd was officially approved by the Ministry of commerce as a franchise enterprise in China. [ 13]

In June+February of the same year, at the invitation of Alibaba, it officially settled in Taobao Mall (the predecessor of Tmall). "Baicaowei Flagship Store" was put into operation, opening a new era of Baicaowei Internet commerce. [ 1]

20 1 1, e-commerce daily sales exceeded 500,000, and daily orders 15000. After opening the store for 4 months, the food category ranked first. [7]

In May of the same year, the venture capital was 6,543,800+million. [ 14]

The most growing brand in 20 12 years won the golden unicorn award of China chain store [15]? . In the same year, the double eleven broke through 5 million in a single day. [ 16]

20 13 10th anniversary of Baicaowei brand. Reached a strategic cooperation with Shentong Express and became the first big Shentong merchant to enter the warehouse. Fully launch the strategic layout of national warehousing and logistics. From the end of the same year to 20 14, 1, Baicaowei became the first brand of Internet snack food. [ 17]

3.0 era (20 14 to present), circulation network, future era.

In 20 14, the first food festival of Baicaowei was held, and the turnover of shops broke100000. [ 18]

In 20 14 years, the sales of herbal medicine e-commerce exceeded 10 billion yuan. [7]

The second food festival opened. The turnover was 20 million, an increase of 100% compared with the first food festival. [ 19]

In 20 15 years, the sales of herbal medicine e-commerce exceeded 1500 million yuan. [20]

In 20 16, the third Herb Flavor Food Festival opened, with turnover exceeding 40 million, up 100% year-on-year. [2 1-22]

From July 2065438 to July 2007, Baicaowei officially cooperated with Ali Retail Link, and flagship products of Baicaowei such as "Hug Fruit" and "Everyone Fruit" entered the purchase list of more than 500,000 offline community stores through Retail Link. [23]

E-commerce record editor

Baicaowei flagship store products

Baicaowei flagship store products (9 pieces)

From 20 10, the flavor of herbs was completely transferred from offline to online. Baicaowei flagship store has quickly settled in Tmall, JD.COM Mall, Paipai.com, 1 store, Dangdang.com, Suning.cn, Amazon, Vipshop and other major e-commerce platforms, becoming the core business of platform food category. In 20 14, Baicaowei has become the leading brand of Internet snack food, ranking the top three in the industry. A series of data can illustrate the achievements of Baicaowei e-commerce:

During the 20 13 Chinese New Year Festival, 435,536 boxes of herbal gift boxes were sold, ranking first in the whole network in terms of sales volume, leisure snacks and Chinese New Year gift boxes.

In 20 14, Baicaowei started the first 5 17 food festival, with the store turnover of100000, ranking first in the snack category in the whole network.

During the 20 14 Double Eleven Carnival, the turnover of Baicaowei shops exceeded 60 million, and the number of transactions in a single day was 670,000.

In 20 15, the number of people in the second 5 17 food festival of Baicaowei reached 20 million, an increase of 100% compared with the first food festival. The number of transactions was 360,000, exceeding the sum of the second to tenth snack merchants. [ 19]

20 15 Double Eleven Carnival, the turnover of Baicaowei whole network exceeded 65,438+56 million. [24]

From 20 12 to 20 15, the sales volume of new year gift boxes reached100000 boxes for four consecutive years. The new year nut gift box ranks first in the whole network. [20]

In 20 16, the number of people in the third 5 17 food festival of Baicaowei reached 40 million, an increase of 100% compared with the second food festival. [2 1]

During the Double Eleven Carnival of 20 16, the sales of Baicaowei whole network was 252 million, and the sales of Tmall flagship store was 204 million, making it the runner-up in all food categories [22].

Enterprise marketing editor

In order to be close to the new generation of young consumers, Baicaowei has held many entertainment marketing activities, and there will be more and more fun activities to share with users in the future.

Baicaowei enterprise marketing

Baicaowei Enterprise Marketing (5 sheets)

Enjoy it.

1, 20 14 years implanted the phenomenal online drama "Happy New Year", which exceeded 5 million in just two days. [ 18]

2.20 14 years in-depth cooperation in the classic remake of The Lonely Gourmet, launched a gourmet box. [ 18]

3.20 15, Baicaowei named Oxygen Music Festival, invited Li Jian, a music poet in I am a singer, TheOne Soon Won Jeong, a Korean singer, Donye and other folk singers. Team USA, and Yao. [ 19]

4.20 14 years, with herbaceous flavor. Com launched the 5 17 Eating Festival to create a national snack feast with 1 10,000 fans. [ 18]

In May 20th16th, the third 517th Herb Flavor Food Festival cooperated with Strawberry Music Festival to create an upgraded music feast. [25]

Enterprise team editor

Baicaowei enterprise team

Baicaowei Enterprise Team (6 sheets)

Baicaowei employees adhere to the "Dragon Ball" value system: dedication, efficiency, happiness, innovation, teamwork, passion and integrity.

They come from food companies, technology companies, internet companies and financial institutions all over the world. They are all young, full of passion and vitality.

They really changed people's diet and lifestyle and defined the future of the food industry. [26]

They provide better user service experience and care.

They can bring unexpected surprises to customers and make Baicaowei a creative food company all over the world.

They think that working in Baicaowei is the coolest thing.