The difference between a trademark and a brand is: 1. A trademark is a legal concept, which is protected by the Trademark Law. Once registered, the obligee enjoys the exclusive right to use the trademark. And brand is an economic concept. 2. For enterprises, there are usually only a few brands, but trademarks can choose to register a series of trademarks. 3. The function of a trademark is to associate products with an enterprise and serve as an identifier. The brand is related to the overall image of the enterprise, but the relationship between trademark and brand is also very close. Enterprises usually register the brand as one of a series of trademarks. In fact, it has been proven that registering a brand as a trademark and protecting it with trademark law is the most convenient, effective and powerful way to protect an enterprise's goodwill. Therefore, in a sense, a corporate brand and a trademark can be the same, which is why people often equate brands and trademarks. In fact, a brand is broader in extension than a trademark.

Legal Basis

Article 3 of the "Trademark Law of the People's Republic of China" Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks and collective trademarks , certification trademark; the trademark registrant enjoys exclusive rights to the trademark and is protected by law. The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization. The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the origin of the goods or services. , raw materials, manufacturing methods, quality or other signs of specific quality. Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.