Xu Ji and Xu Fu Ji are the same brand.

In 1997, Singapore Huiya Group joined Hsu Fuji's business operation, and jointly established BVI Hsu Fuji International Group, and registered Dongguan Xuji Food Co., Ltd., specializing in the Hsu Fuji brand in the field of Chinese sweets. sustainable development.

The development history of Hsu Fu Chi:

Founded in 1978, the founders, the Hsu Brothers, once operated Hsu Fu Chi Food, Hsu Fu Chi Food, Anko Food, and Qiaobi in Taiwan. Food and other well-known brands are known as "Twenty Years Golden Signboard".

In the early 1990s, "Dongguan Xufuji Food Co., Ltd." was officially established in Dongguan City, Guangdong Province, China. General Manager Xu Cheng led the management team to work hard and achieved impressive results. The government rated it as an advanced tax payment unit and many other honorary titles. In 1997, in order to better expand its business, the BVI Hsu Fuji International Group was established and successfully completed cross-border investment.

BVI Xu Shenji International Group is based on Xu Fuji Holdings Company registered in the British Virgin Islands, with funds managed by the internationally renowned Singapore TRANSPAC (Huilai Group), Zhonghua Overseas Investment Fund An international holding group jointly established with Taiwan Hsu Fu Chi Food Co., Ltd. and Hong Kong Hsu Kee Co., Ltd. in 1997 with US$32 million raised. Its controlling shareholders include Dongguan Hsu Kee Food Co., Ltd. Co., Ltd., Taiwan Hsu Fuji Food Co., Ltd., Anko Food Co., Ltd., Thailand Hsu Kee Co., Ltd. and Hong Kong Hsu Fuji Trading Co., Ltd. The group's China business headquarters is located in Dongguan City, Guangdong Province.

Xu Fu Ji’s corporate culture

1. Corporate mission statement

Develop Xu Fu Ji’s century-old brand and provide safe, healthy, nutritious and delicious sweets, Bring happiness to consumers every moment, build a sustainable organization with integrity, professionalism and continuous excellence, and share value and beauty with employees, shareholders, customers and business partners.

2. Harmony between labor and management with the factory as home

Xu Fuji has built cultural and sports venues in each factory area, equipped with complete facilities, set up a library with a rich collection of books and an electronic reading room, and contacted local Units and organizations set up women's schools in the company, contacted the city library's "mobile book delivery van" to come to the company regularly every month to provide book borrowing services, etc.; established a mechanism to assist employees in need, and formulated "Emergency Relief Measures" to provide timely assistance to patients in need. The company also recommends senior employees to be elected as "Outstanding New Guanren" every year to help obtain preferential policies such as schooling for employees' children and relocation of talents;

Establish and improve various organizational structures to assist in solving employee-related problems, provide professional guidance and consulting services for employees’ psychological adjustment, emotional stress reduction and various legal and rights protection needs, actively safeguard the rights and interests of female employees, and establish Regular training on employee induction, pre-job, on-the-job, professional skills and other qualities and qualities provides a platform for skills and career development.

Reference for the above content:

Baidu Encyclopedia-Xu Fujian

Baidu Encyclopedia-Xu Fuji Group