The location of Mala Tang requires the location of Mala Tang restaurant: bustling commercial street. Such a lot is so valuable that it is not easy to find it. Even if there is, high housing prices are embarrassing. Need to accurately calculate the feasible profit. If the profit of the supermarket is high, even if there are certain risks, we should rent it decisively. In principle, high investment and high return are directly proportional.
Mala Tang's business location needs to be located in the traffic artery with large population flow. Bus stations, subway stations, shipping and air stations are all places with large passenger flow, and passenger flow is one of the necessary conditions for the success of Mala Tang business.
Location of mala Tang franchise store: at the entrance of a large community. Nowadays, the large-scale community has gradually improved and become an independent social living area with complete functions. Take the store away with your family? Business trends. Some franchisees of well-known catering brands have expanded to the community. Choosing a commercial or civil residence with a large population density and a good residential location as the location of mala Tang shop will generally bring good benefits.
Mala Tang franchise store location: at the entrance of the university. The best choice of mala Tang is near the school, and after the life service function of colleges and universities turns to society, the vicinity of colleges and universities becomes the concentrated area of commercial outlets. The consumers of Mala Tang restaurant franchisees are mostly young people, so the location of Mala Tang restaurant will also have extraordinary sales performance.
There is nothing wrong with choosing mala Tang, but the key to getting rich lies in the location of the store. Only by mastering the problem of how to locate a mala Tang restaurant can we make a more popular business!
Management strategy of mala Tang 1. market prospect
Because the taste of mala Tang is unique and fragrant, it eliminates the shortcomings of single, dry, spicy, greasy and excessive fire in hot pot, mutton hotpot and other foods, and also reflects the Sichuan flavor of spicy and refreshing, long aftertaste, which makes people want to eat more and more. In addition, Mala Tang Restaurant has the advantages of flexible operation, less investment, simple operation, easy site selection, quick return, universal market demand and broad market space.
2. Features of Mala Tang Restaurant
Aromatic flavor
Mala Tang restaurant can bring out different tastes suitable for all places and everyone. It looks hot, fragrant and has a long aftertaste. Hot food is fresh, fragrant and tender, spicy and palatable, appetizing and dehumidifying, which makes people eat for a long time and is beautiful.
Convenient to eat
In terms of eating, food can be skewered and scalded, and customers can take it from the scalding, which has a long aftertaste and endless fun; It can also be sold in a bowl, and customers can mix whatever they want, and they can eat dozens of kinds at the same time at most, which is very worthwhile. The place to eat is more casual, you can sit in the shop, stand on the stall, or eat while walking. You can eat whatever you want.
Strong selectivity of raw materials
Mala Tang restaurants generally have a strong choice of spicy taste, and they can be spicy if they can eat. Whether it is pigs, cows, sheep, chickens, ducks, fish, vegetables, fruits and other foods, it can be made into mala Tang.
3. The management strategy of Mala Tang restaurant
First of all, in terms of business strategy, there are many ways to open a mala Tang restaurant, such as:
Mobile management
Mobile operations do not need storefronts, which can greatly save costs, such as entering and leaving markets, commercial streets, pedestrian streets, schools, stations, docks, residential areas, tourist spots and other places with large population mobility.
Store management
Store management should pay attention to site selection, and must be selected in places where young people gather, such as residential streets, commercial streets, pedestrian streets, and around university areas.
Store-in-store management
Store-in-store operation is to rent small shops in supermarkets, shopping malls, restaurants and hotels, which has the advantages of forming scale, operating in food city and wide consumer groups.
Secondly, in the decoration, you can decorate the characteristics of the store.
In order to attract more customers, it is suggested to use red and green instead of orange, pink and purple in the design of restaurant space atmosphere. Because orange, pink and purple have a soft and leisurely effect on the right to use. Bright colors are very important in the atmosphere design of fast food restaurants or fast food restaurants. Compact seats, bright lights and fast-paced music attract more consumers with bright and eye-catching colors.
It should be noted that a good dining environment does not mean high decoration cost, but the key lies in the uniqueness of design and decoration. Grasp the consumption trend of healthy diet, conform to the psychological demand of personalized consumption, integrate the advantages of traditional mala Tang management, enrich the varieties of traditional mala Tang management, subvert the traditional dining mode of mala Tang, create a brand-new mala Tang management mode, expand the base of mala Tang consumer groups, enhance the management policy of focusing on the profit margin of mala Tang management, and convey the consumption concept of food, fashion, romance, novelty, personality, health and nutrition.
4. Analysis of cost, input and output of Mala Tang.
If you open a mala Tang restaurant by yourself, you can open it for a few hundred yuan with little investment. In terms of income, let's calculate an account for everyone. According to the price of each string of meat or vegetables is 0.5 ~ 2 yuan, while the cost of meat is 0.2 ~ 0.8 yuan, the profit rate is as high as 100%- 150%, the general vegetable price is 0.3 ~ 0.5 yuan, and the cost of each string is 0. 1 ~ 0.2 yuan. Conservative algorithm, selling 400 ~ 500 strings a day, with a turnover of 500 ~ 600 yuan, can earn 250 ~ 350 yuan. In case of holidays, we can sell about 1000 strings a day, and the average daily profit can reach 500 ~ 650 yuan. It's easy to earn more than 10 thousand a month, so the market benefit is very considerable.
Positioning skills and foreseeing principles of mala Tang (1). The location of restaurants must take urban construction planning as a reference factor. To achieve accurate site selection, it is necessary to carefully study the surrounding business districts and consult relevant government departments when necessary.
(2) the principle of suitable store. The scale of mala Tang restaurant can be divided into large, medium and small, and the return on benefits varies greatly. The size of the restaurant determines the location of the store. Knowing this is the real place to look. Generally, it is more suitable in these places.
(1) bustling commercial street. Such a lot is so valuable that it is not easy to find it. Even if there is, high housing prices are embarrassing. Need to accurately calculate the feasible profit. If the profit of the supermarket is high, even if there are certain risks, we should rent it decisively. In principle, high investment and high return are directly proportional.
(2) Traffic arteries with large population movements. Bus stations, subway stations, shipping stations and air stations are all places with large passenger flow. Large passenger flow is one of the necessary conditions for commercial success.
(3) the entrance to a large community. Nowadays, the large-scale community has gradually improved and become an independent social living area with complete functions. Take the store away with your family? Business trends. Some franchisees of well-known catering brands have expanded to the community. Choosing a commercial or civil residence with a large population density and a good residential location as the location of mala Tang shop will generally bring good benefits.
(4) College entrance. With the life service function of colleges and universities turning to society, the vicinity of colleges and universities has become a concentrated area of commercial outlets. The consumers of Mala Tang restaurant franchisees are mostly young people, so the location of Mala Tang restaurant will also have extraordinary sales performance.