Graphic trademarks focus on design, and the corporate cultural connotation contained in design elements is what everyone needs to deeply understand when registering a trademark. So what is the difference between whether it is better to register a graphic trademark or a word trademark?

Advantages of graphic trademarks:

1. It is relatively intuitive, artistic, and contagious, and helps the company implement a differentiated brand strategy;

2. It is not limited by language. No matter which language people speak, they can generally understand it. Some people can call out their names at a glance, and some can leave a deep impression on people even if they cannot call them by name directly. It is more conducive to public recognition and memory.

Disadvantages of graphic trademarks:

1. Compared with word trademarks, they are not conducive to name and communication, and are not easy to call. Especially the more abstract graphic trademarks have no specific title. It hinders people's oral communication, is not convenient for advertising, and affects the sales of goods. ;

2. It is difficult to search for graphic trademarks. Compared with word trademarks, the probability of successful registration is relatively low.

Advantages of word trademarks:

1. Word trademarks have shape, sound and meaning at the same time, which are used to sense the eyes, ears and heart respectively. They can convey information intuitively and are easy to call. , which has the characteristics of being easy to call the name and convenient for publicity;

2. Since the text is a significant part of the trademark, its text, meaning, pronunciation, font shape, writing method, etc. play a major role in recognition. Therefore, it is easy to judge the difference and easy to protect

3. The registration success rate of word trademarks is relatively high, because it is relatively easy to search for word trademarks and can avoid similarities with other trademarks in advance, so the probability of passing the review is relatively high.

Disadvantages of word trademarks:

1. Word trademarks are easily restricted by language and are greatly affected by language and region. For example, trademarks with foreign words are more difficult to be recognized by local people. Memory and cognition, this is why international brands generally re-register local word trademarks for the host country;

2. Some can only convey indescribable meanings, which are easier to convey through graphics, while words Trademarks fall short in this expression.

The editor will answer this question about the difference between graphics and text in trademark registration. If you have more questions about trademark registration, you can continue to pay attention to intellectual property rights, or contact us by phone.