How to design trademark words and patterns? 1. Writing: based on Chinese writing, it modifies the brand name and related words, such as the logo of China Bank, 2008 Olympic Games, National Geographic and Beijing 2008 Beijing Olympic Games, and the words are usually written in Chinese. 2. Graphics: a special form of trademark logo with graphic creativity and text expression. 3. Writing method: using the characters, characters and letters of Chinese characters or hanyu pinyin, combined with the shapes, patterns and colors of graphics or graphs, to convey the trademark information and logo meaning in words. 4. Pattern: It is not only the basic function of trademark logo, but also can increase the visual influence of trademark logo. Designers should pay attention to choosing appropriate forms of expression and considering different forms of expression according to the performance requirements of trademark logo, so that trademark logo can better serve trademark logo.