In real life, it is not uncommon to imitate big brands because of following the trend or rubbing heat, which has affected many brands to some extent. For the protection of its own rights and interests, it is reasonable and legal to sue the infringing unit.
Whether a trademark infringes has its own legal provisions, but whether to sue is the right of every enterprise. Today, you tiao is an online celebrity shop. When people hear this name, they will naturally think of an APP. Moreover, in the process of its decoration, its decoration, Logo and slogan are very similar to those of a certain enterprise. For those who don't know the truth, they may even think that it is an online shop opened by a certain enterprise.
In fact, this situation is not uncommon in life. In order to increase their traffic and customers, some small enterprises go to rub the reputation of large enterprises, but most imitations are not as explicit as today's fried dough sticks. There are relevant laws and regulations to define whether its behavior is infringing, but when the relevant enterprises think it is infringing, it is also one of their rights to file a lawsuit.
I think it is normal for you to be sued today, and it is very likely that you will lose the case. In the exposed content, today's fried dough sticks not only imitate a well-known enterprise in the decoration of logo and advertising language, but also their counter display board is almost a replica of Xibei Youmian Village, and even the picture of Wang Sicong eating hot dogs has been changed to the picture of eating fried dough sticks.
These behaviors of the enterprise have had a certain negative impact on its imitation enterprise, and it is normal to be sued. The corporate customer service said that it had received the notice of prosecution, but it was open for business normally.
According to the relevant information, today's fried dough sticks company also applied for the registration of trademarks such as today's fried dough sticks, today's soybean milk, today's bean curd, today's noodles, multi-cakes and instant cakes, but it has not been approved so far.
I think this behavior of this enterprise is a bit excessive, which makes ordinary people obviously feel its negative impact on other enterprises, and it is likely to lose the case and accept punishment.
In fact, ordinary people don't know the standard of similar infringement, but if this kind of behavior is allowed to continue, it is likely that more similar behaviors will appear.
I look forward to the follow-up development of the case, but the outcome still needs to be judged by professionals.