Because many sellers are not familiar with the rules of Tmall, they are not sure whether individuals can open Tmall stores. Each platform has its own rules, and the corresponding qualification requirements for opening a store are also different. of. Next, let’s take a look at whether an individual can open a Tmall store. What conditions need to be met to open a Tmall store?
1. Individuals cannot open Tmall stores
Businesses on Tmall must be enterprises registered in mainland China. It can be a legal person company or a partnership, but both require a corresponding business license. At the same time, brands entering Tmall must apply for a registered word trademark in China, which is a trademark registration certificate or trademark registration acceptance notice issued by the State Trademark Administration. Therefore, we cannot open a store on Tmall as an individual, and individuals are not qualified to open a store on Tmall. If you want to open a store in your own name, you should choose to open a Taobao personal store.
2. How to open a store on Tmall?
1. Brand/manufacturer must provide:
1) Enterprise qualifications: Applicants must hold a mainland enterprise business license and tax registration certificate.
2) Brand qualifications: Applicants must hold a Chinese trademark certificate or trademark acceptance notice.
3) Service qualifications: Applicant companies must comply with "Tmall" service standards such as 7-day no-reason returns and exchanges, provision of formal sales invoices, and points activities.
2. I am an agent and must provide:
1) Enterprise qualifications: Applicants must hold a mainland enterprise business license and tax registration certificate
2 ) Brand qualifications: formal brand authorization letter (if you are an agent for multiple brands selling in one store at the same time, you can provide formal purchase channel certificates)
3) Service qualifications: The applicant company must comply with the "Tmall" 7-day no Reasonable returns and exchanges, provision of formal sales invoices, points activities and other service standards.