At present, China's 1000 million valid registered trademarks are close to the limit of trademark words, so it is difficult for enterprises to find new Chinese character combinations for trademark registration. ? There are fewer and fewer trademark resources with good combination, good meaning and easy to remember, and it is more difficult for the latter to apply, which is easy to be rejected because it damages the rights of the previous trademark. ?

In addition, due to the strong professionalism of trademark registration applications, most applicants entrust trademark agencies to apply. An industry insider said that due to the low barriers to entry, the current business level of trademark agencies is mixed, and many obviously unregistered trademarks still submit applications, which reduces the success rate of trademark registration.

Why are a large number of trademarks idle?

In contrast to business owners complaining about the low success rate of trademark registration, a large number of registered trademarks are idle. Regarding the national trademark vacancy rate, some institutions count it as about 30%, while others are about 50%. Although the statistical data are inconsistent, according to local media reports, trademark idleness is not a temporary phenomenon, but a common phenomenon. Many industrial and commercial departments are aware of the problem of idle trademarks.

Many enterprises and individuals take advantage of loopholes in the law and do not register or hoard a large number of trademarks for the purpose of using them in goods or services. ? Li Shunde, a researcher at the Law Institute of the Chinese Academy of Social Sciences who has participated in the revision of the Trademark Law for many times, believes that many speculators make use of registered trademarks to invest and transfer them at high prices, which is an important reason for the large number of idle trademarks. This behavior violates the legislative purpose of the trademark law.

How to solve the contradiction?

On the one hand, enterprises urgently need to register trademarks, on the other hand, a large number of trademarks are idle. In order to solve this contradiction, in recent years, many local industrial and commercial departments have tried their best to revitalize it? Sleep? The assets of. The person in charge of the Trademark Section of a grass-roots industrial and commercial bureau in Hebei said that it usually takes only 6 ~ 10 months to transfer a trademark, and the success rate is high. Compared with registered trademarks, the time cost is much saved. However, due to the lack of platforms and limited local resources, the revitalization effect in many places is not ideal.

In the eyes of some insiders, the transfer of idle trademarks can not only make idle trademarks quickly turn into cash flow needed by enterprises, but also enable enterprises or individuals eager to apply for trademarks to use the trademarks they need as soon as possible, which is a win-win transaction.

trade mark registration