Legal analysis: consumers can appeal to the relevant administrative departments to protect their rights. For example, if you encounter quality problems or counterfeit trademarks in online transactions, you can complain to the quality supervision department or the administrative department for industry and commerce according to law.

Legal basis: Article 1 179 of the Civil Law of People's Republic of China (PRC) infringes on others and causes personal injury, it shall compensate the reasonable expenses of treatment and rehabilitation such as medical expenses, nursing expenses, transportation expenses, nutrition expenses, hospital food subsidies, and the reduced income due to absenteeism. If it causes disability, it shall also compensate for the cost of assistive devices and disability compensation; If death is caused, funeral expenses and death compensation shall also be paid.