1) If the trademark becomes invalid, the brand will not be protected by the trademark law.
The validity of American trademarks can be sworn in within 5-6 years from the date of registration and extended for 6-6.5 years. In addition to the oath fee, an additional extension fee of $65,438+000 is required. After the extension period, the trademark becomes invalid and cannot be restored (because the Trademark Office will cancel the registration of the trademark).
2) Amazon brand filing is affected.
Once the trademark is invalid, there will be problems in the brand filing of Amazon stores, which will lead to a series of chain reactions, affect the operation and sales of stores and cause irreparable losses.
3) The brand is registered, resulting in traffic being divided up.
If the trademark is not sworn in in time, it will change from a living state to a dead state. A trademark in a dead state means that it cannot be protected by the trademark law. If the applicant wants to restore the effective status of the trademark, he can only submit a trademark application again.
During the period when the trademark is invalid or the trademark application is resubmitted, if a third party submits a trademark application in the Trademark Office, once the other party is registered and promoted in the market, consumers may mistakenly think that it is the brand corresponding to the expired trademark, then the original brand interests corresponding to the trademark will also be shared by the other party.