1. As an intangible asset of an enterprise, trademarks play a vital role in daily operations. Trademark registration not only protects the long-term development of the brand you operate, but also effectively deters counterfeiters and protects your own economic interests through legal means. 2. The main function of a trademark is to distinguish the different sources of goods or services. The benefits of registering a trademark are as follows: (1) to distinguish the source of goods or services and guide consumers to recognize the brand for consumption; (2) to promote the continuous improvement of producers or operators Or stabilize the quality of products or services; (3) It is conducive to market competition and advertising, establishes corporate credibility, and becomes a symbol of corporate quality; (4) It can be used as an intangible asset and a carrier of credibility, bringing better benefits to the company Economic benefits. (5) It makes it easier for consumers to recognize the brand for shopping and improve the visibility of the product. (6) Trademark registrants have exclusive rights to trademarks and are protected by law and can better maintain their own brands. (7) Through trademark registration, you can create a brand, seize the market first, and develop the trademark brand through operation. (8) A trademark is an intangible asset whose value can be evaluated, transferred, inherited, used as property investment, mortgage, etc. (9) Trademarks can be converted to realize their value through transfer, licensing to others, or pledge. (10) Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc. (11) Local industrial and commercial bureaus at all levels supervise the quality of goods and services through trademark management. (12). It is protected nationwide and cannot be used by anyone else. It can combat competitors. (13). Products can easily be sold in large shopping malls or supermarkets. More and more large shopping malls or supermarkets only allow products with registered trademarks. Enter. (14) To prevent your carefully designed trademark from being registered by others first. Because my country implements the "first to file" principle for applications for registration of the same trademark, not only will the latter not be allowed to register the trademark, but re-use will also not be allowed, otherwise it will constitute infringement. 3. A trademark is a distinctive sign that identifies a certain product or service or a specific individual or enterprise related to it. A trademark is the brand of a commodity, a mark used by commodity producers and operators to distinguish the goods they produce or operate from those produced or operated by other commodity producers or operators. The most fatal weakness of a trademark used by an enterprise without registration is that the trademark user does not have exclusive rights to the trademark. That is to say, if you use this trademark, others can also use this trademark, which affects the basic function of trademarks to indicate the source of goods, and also greatly reduces the role of trademarks in representing the quality and reputation of certain goods. Another weakness of unregistered trademarks is that once someone else registers the trademark first, the first user of the trademark can no longer use the trademark. The lessons in this regard are very profound. According to my country's Trademark Law, the original exclusive right to a trademark can only be obtained through trademark registration. When applying for trademark registration, the first-to-file principle is adopted. That is, for an unregistered trademark, whoever applies for registration first will have the exclusive right to the trademark. Grant it to whomever. Therefore, no matter how long a company uses a trademark, if it does not register the trademark, as long as someone else applies for registration of the trademark, the exclusive right to use the trademark will be granted to others. Another weakness of unregistered trademarks is that the unregistered trademark may be identical or similar to a registered trademark used on the same or similar goods, resulting in infringement. For infringement, the infringer must bear the legal consequences of the infringement. Therefore, when using an unregistered trademark, no matter what your intention is, there is always the possibility of infringing upon the exclusive rights of others to register a trademark. 4. The additional functions of trademarks were gradually formed with the development of the knowledge economy after the arrival of the knowledge economy. Especially with the continuous advancement of modern science and technology, the technological content of products is getting higher and higher, products tend to be homogeneous, and the complexity of products is increasing, making it almost impossible for consumers to directly judge the quality of products. As a result, consumers began to shift from direct evaluation of goods to indirect evaluation based on recognition of trademark popularity and reputation, making trademarks the main basis for guiding consumers to understand and purchase goods or services.