The value of a trademark lies in its application, and the brand value of a trademark can only be shaped when it is used! For example: foreign Coca-Cola, Apple, Google, domestic Moutai, Gree, Tencent, etc. , a very valuable trademark brand!

Current situation:

Today’s trademark certification rate is around 50%. At the same time, with continued registration, good trademarks are scarce! The registration rate will be even lower in the future! According to the above two points, the value of a trademark lies in its application, and the brand value is constantly shaped during use! For example, foreign Coca-Cola, McDonald's, domestic Moutai, Gree, Midea, etc. are all valuable!

Because a trademark is an intangible asset! The trademark certification rate is now around 50%. With continued registration, trademarks are scarce! The registration rate will be even lower in the future! According to the above two points, trademarks are intangible assets.

According to industry experience, the price of a trademark depends on the following points:

1. Time factor.

For example, when will the certificate be issued? How many years does the patent last? Obviously, the longer the time, the longer the patent rights, and the higher the valuation!

2. Type elements.

Different types also affect valuation! For example: common categories of food, clothing, housing, transportation, or all-around 35 categories, small program APP category 9, cosmetics category 3, education and entertainment category 41, the market is huge, and the valuation is relatively high!

3. Elements of the trademark itself.

Trademark text, graphics, and text are inherently scalable. For example, if you have a good reputation, rich content, and room for imagination, obviously the valuation will be higher!

4. Brand elements.

The value of a trademark lies in its application. In use, through continuous marketing and promotion, it has a good reputation for providing high-quality products and services. Due to the significant increase in market influence and market awareness, it has brand value, so the valuation is very valuable! Whether it is normal market valuation or the valuation of some appraisal agencies, they are only for reference! The real value can only be locked in the moment of transaction!

In general, a trademark is a virtual asset with practical value. As the brand accumulates, it will continue to appreciate significantly.