In December 1995, with confidence in the development of the Chinese market and global strategic vision, "Red Bull" came to China from Thailand and established Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as Red Bull Company) to vigorously develop Chinese market. Over the past 20 years, Red Bull Vitamin Beverage Co., Ltd. has established a nationwide sales network and institutions.

Adhering to the international advanced business philosophy and management model, focusing on guiding and cultivating consumption concepts, with the status and advantages of "the first entrant in the functional beverage market", Red Bull Beverage quickly opened up the Chinese market and gradually developed into the Chinese beverage industry 's leading brand.

On June 8, 2016, the "BrandZ Top 100 Most Valuable Brands in the World 2016" was announced, and Red Steak ranked 90th. In June 2017, the "BrandZ Top 100 Most Valuable Global Brands 2017" was announced, with Red Bull ranking 99th. In December 2018, the World Brand Laboratory released the "Top 500 World Brands 2018" list, and Red Bull ranked 468th.

Extended information

Functional drinks are more harmful to health than carbonated drinks and may cause "life-threatening" changes in blood pressure and heartbeat. These functional drinks are as safe as other drinks, but adults should not drink more than two cans per day. In addition, long-term drinking of functional drinks has the following hazards.

1. Increase the burden on the heart. Red bull contains high levels of potassium and sodium ions, and it also contains ingredients that promote the secretion of adrenaline. After drinking it, the heartbeat and blood pressure often increase. If the heart function is not good, it is not recommended to drink it to avoid causing diseases.

2. Cause potassium and sodiumemia. Red Bull is a functional drink, mainly aimed at athletes. It can replenish a large amount of potassium and sodium ions lost due to exercise. Normal people who have not undergone a lot of exercise will often have high potassium and sodium ions in the body when drinking this drink. It is easy to drink it for a long time. Hyperkalemia and hypernatremia occur.

3. Accumulation of preservatives in the body. Such drinks need to be stored for a long time, so the addition of preservatives is indispensable. Long-term drinking will cause the preservatives in the body to not be decomposed and excreted in time, and accumulation in the body will harm health.

4. Damage vision. High caffeine intake can cause swelling of the optic nerve, which can cause vision loss and increase the chance of developing glaucoma.

5. Cause insomnia. Ingesting a large amount of caffeine can stimulate nerves, fight fatigue, and refresh the mind, but it also has disadvantages. Drinking it at night can cause insomnia.

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