Although the concept of protecting intellectual property rights is more and more popular, many foreign trade enterprises know little about it and suffer a lot. The General Administration of Customs reminds these enterprises that they must file their trademarks, brands and other intellectual property rights with the General Administration of Customs, so that the customs can seize the counterfeit products that have been muddled through according to law. If the enterprises have not filed, it will be difficult for the customs to identify the counterfeit products.

"Narcissus" canned food is a key product of China Cereals, Oils and Foodstuffs Import and Export Corporation, and its annual export volume is over 1 million tons. However, in the past, because they didn't know how to use customs to record counterfeit products, the products were hit by counterfeit products, and the export volume was greatly reduced.

Jasmine Zhang, director of Xiamen Office of China Cereals, Oils and Foodstuffs Import & Export Corporation: There should be hundreds of thousands of tons of losses.

Different from the canned Narcissus, the counterfeit Adidas products are difficult to export, because Adidas filed the intellectual property rights at the customs as early as possible. Adidas not only often gives lectures to customs officers on product identification, but also increases customs officers' understanding of this brand. It also provided active cooperation in the investigation and trial of the case.

Qi Xuefeng, representative of Adidas Company: For example, provide relevant legal documents according to the requirements of the law, and support related expenses according to the requirements of the law, including the cost of this warehousing. It is necessary for the obligee to make his own efforts to protect intellectual property rights through the customs.

Jian Huang, Chief of Intellectual Property Protection Section of Xiamen Customs and Regulations Department: If an enterprise wants to use the customs to effectively protect its intellectual property rights, what it needs to submit is the certificate of intellectual property rights, the name of the obligee, an identity certificate of the name, and information about the goods suspected of infringement.

at present, there are more than 1 million trademarks registered effectively in China, but only more than 5, trademarks have been registered with the General Administration of Customs.