Of course it is necessary. First, your own brand is protected and will not be confused with other people’s products. For example, shampoo, Head & Shoulders and Clairol are considered to be different brands. Second: Trademarks are also intangible assets. They can be entered into the company's account and can be used for authorization in the future. For example, the brand Wanglaoji was authorized by Guangzhou Pharmaceutical to Jiaduobao, but Guangzhou Pharmaceutical had to take it back after it was completed. resulting lawsuit. Third: Company development. Only with its own brand can the company's development be more stable and so on.