A must-read for novices, the 4 requirements that cross-border e-commerce products should follow when selecting products! In the past two years, the development of cross-border e-commerce has been booming, and more and more small partners have begun to enter the cross-border e-commerce industry. Since becoming a cross-border industry editor, this friend or that friend has always come to ask questions related to cross-border. Starting today, the editor will summarize and sort out the responses one by one. Today I will talk about some tips for cross-border e-commerce product selection. I hope it will be helpful to all of you who have just entered the cross-border e-commerce industry, and let’s explore cross-border gold together. The following is for reference only. If there is anything wrong, please correct me.

1. Product localization.

When sellers select products, they must clarify the type of market their store faces. After clarifying the market, sellers must classify products according to factors such as cultural customs of different regions and countries, because this will lead to consumption Consumers have different preferences for the specific style and type of goods, so sellers should take consumers' preferences into consideration when selecting products and choose products that meet the public's aesthetics.

2. Product differentiation.

On Amazon or other e-commerce platforms, there must be many sellers selling the same product. If sellers want to stand out from the competition with the same purpose, sellers need to create their own differentiated products, whether it is the product itself or the added value of the product for analysis.

3. Product profit margin.

Sellers who choose to engage in cross-border e-commerce want to benefit themselves, so maximizing profits should be their top priority. When operating a store, sellers must remember to consider finished products, advertising, logistics cycles and timeliness. In the early stages of operation, operating time can be maintained by managing overall resources well.

4. Product compliance.

During this period, take the famous Ice Dundun of the Winter Olympics as an example. Some sellers took the risk of selling related products on Amazon, but the links were eventually removed due to product infringement. The Amazon platform is very strict about product infringement. As long as this violation is involved, severe penalties will be imposed and it will also have an impact on subsequent store operations.

It should be noted that when sellers operate their own stores, legal compliance is the general trend of product development. Amazon continues to work hard to combat counterfeit and shoddy products and protect intellectual property rights. Once a product infringes, you may face the risk of being removed from the shelves due to complaints and complaints, so be careful when choosing products.

The last thing I want to say is that after selecting products, sellers should also pay attention to the comprehensive protection of trademarks, patents and copyrights. Only in this way can the store continue to operate and get better and better. Feiniao International was established in 2011. The company mainly operates British overseas warehouses, American overseas warehouses and European dedicated line services. It has rich experience and is a "Guangdong Province Public Overseas Warehouse Certification Enterprise", "eBay Gold Certification Docking Warehouse Enterprise", and "Guangdong Provincial Public Overseas Warehouse Certification Enterprise". "Provincial Contract-abiding and Credit-worthy Enterprise", "Top Ten Cross-border E-commerce Overseas Warehouse Enterprises"

1. The price of goods on Amazon is generally between 15 and 50 US dollars

Price It is a very sensitive topic that affects users’ decision-making.

Higher prices will lead to higher operating costs and higher product requirements. Before you have a good enough product and financial strength, it is not recommended to choose a product that sells for more than $50.

If the price is too low, the product will be unprofitable. The reasonable price range should be between 15 and 50 US dollars.

2. Light weight and small volume

Logistics is a major expense for Amazon, and the weight and volume of the product affect your logistics costs.

The heavier and larger the product, the higher the transportation cost. Choosing light and small products can greatly reduce logistics costs.

The picture below shows Amazon FBA fees

Core Amazon logistics delivery fees ("clothing" category merchants

Amazon logistics delivery fees for "clothing" category products

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