[car home? New energy]? Super broadcast, every week. This week, we selected two hot topics to talk about. The first topic is "Alternative Naming of New Cars". On Saturday, Euler R2 officially announced its new car name-Euler White Cat. After Great Wall Cannon and Haval Dog, Great Wall Motor gave birth to a third "alternative" model name. What is the reason for this unconventional approach? The second topic is "A few new car companies that are happy and worried". This week, Baiteng announced that it would suspend its business in mainland China. This is the second new car company on the verge of a curtain call in 22. In 22, new car companies began to "shuffle"? On July 4th, 22, Euler R2 officially announced its name as "Euler White Cat". Previously, we photographed spy photos of the new car at the charging station, and the test car hung the nameplate of the "Euler White Cat" model. At that time, this incident caused extensive discussion among netizens, and the naming of this unconventional model achieved the purpose of attracting attention. In addition, we have had a static experience of the new car, and interested friends can take a quick look: "The appearance continues to be cute and cute?" Real shot Euler R2 basic type. According to the official explanation of the name Ola White Cat, according to authoritative statistics, the number of cats in China is as high as 78.56 million, ranking second in the world. "Cat culture" is regarded as a healing culture and a positive and warm lifestyle, and cats are the "best companions" for young people. It can be seen that the name "White Cat" is not only eye-catching, but also contains an interpretation of the positioning of the new car and a beautiful expectation for the owner's car life. Compared with the cold "letters+numbers", this naming and meaningful explanation with temperature is really interesting. What do you think of the name white cat? Welcome to discuss in the comments section. First of all, popularize it to friends who don't know much about new energy car companies. Euler is an independent new energy brand under Great Wall Motor. At present, Euler has three production models: Euler iQ, Euler R1 and Euler White Cat. Apart from Ola White Cat, I think you must have not forgotten the previous "Great Wall Cannon" and "Haval Big Dog". What is Great Wall Motor doing? Some netizens ridiculed: "This is to form an artillery regiment and open a zoo by the way"? Friends who have learned about marketing may know that the naming of new products is an important part of marketing, and the naming of these three different models of Great Wall Motor is undoubtedly for marketing. At present, car companies at home and abroad have their own "family naming". For example, Audi and BMW use numbers to express their car series and grades. A1 is an entry-level model, A8 is a flagship model, and the 1 series and 7 series are the same. Another example is Haval H1, Haval H2 and Haval H9. Euler White Cat was previously named Euler R2. If it is only R2, it can't get an extra wave of market communication bonus from naming, but White Cat has achieved the purpose of spreading with its own hot spots. Euler White Cat is not on the market yet. Let's take the Great Wall Gun that has been on the market as an example. First of all, it is worthy of recognition that the Great Wall Gun itself has sufficient product strength, and the rich vehicle series of commercial version, passenger version and off-road version provide consumers with more choices. Excellent off-road performance, high-grade interior and good road performance all make it hard enough. However, why did the gun attract everyone's attention at first, attracting waves of car media to test drive? The answer is that the unique naming has won the first wave of popularity. The high popularity means that more and more consumers will focus on this car, which may ultimately bring benefits to the potential consumers of pickup trucks into the owners of guns. In the same way, it can be expected that Haval Dog will reap a big wave of heat again after it goes on the market, and then more and more reports appear on the Internet, new cars get more and more exposure, and more and more consumers will pay attention to Haval Dog. For Euler white cat, it seems that it needs more heat than guns and big dogs, and it needs to be an instant hit. Undeniably, the heat of China's new energy vehicle market is far less than that of the fuel vehicle market, and there is still a big gap between the sales performance of the former and the latter. However, judging from the performance of the new energy vehicle market segment, the proportion of micro pure electric vehicles in the overall new energy vehicle market is not small, but whether you can eat the cake depends on how good you are. You may not have heard of BYD e1, Changan New Energy Benben E-Star, Zero Run T3 and so on, but if you are a potential user of mini pure electric vehicles, you must have heard of Euler White Cat, and this is the name "Euler White Cat" that brings the greatest benefits to the car. We may have various discussions about the name white cat, but joking aside, you have noticed this car, haven't you?

China National Intellectual Property Administration Trademark Office? Screenshot of the trademark query of China Trademark Network "Seriously, let's talk about something interesting at last. Great Wall Cannon, Haval Dog and Euler White Cat, do you think that's all Great Wall Motor can do in "not taking the usual road"? The above pictures have "blinded my titanium dog's eyes", Haval Wolf, Haval Leopard, Great Wall Comfortable, Wei Comfortable, Lightning Gun, Lightning Gun, Copper Gun, Steel Gun, Old Gun, Gun Master ... What? These are the registered trademark names of Great Wall Motor Co., Ltd.! Of course, these names can't all be "present", but judging from the naming styles of several recent new products of Great Wall Motor, we won't be surprised if there are several other names. The heat returns to the heat. Whether it is a fuel vehicle or a new energy vehicle, consumers must also need excellent product strength to exchange real money, and this is also true for micro pure electric vehicles with limited costs. According to the current news, Euler White Cat will be officially listed in July 22. Whether it can bring sincere price to everyone and whether it has excellent static and dynamic performance will also be our focus. We are full of expectations for Euler White Cat.

Super Broadcast Comment: The competition in the fuel vehicle market is fierce, especially in the new energy market. It seems that Great Wall Motor has found a new way to build a "online celebrity model" with Great Wall Gun, Haval Dog and Euler White Cat. As consumers, we expect major car companies to come up with more ingenious new gadgets, but in the final analysis, the products have to speak with strength, and we expect Ola White Cat to have excellent market performance. After talking about the easy topic of "alternative naming", let's talk about another serious topic. Baiteng has suspended the operation of China's mainland business. Two years ago, when new power car companies were born like mushrooms after rain, many people predicted that "new power cars will be shuffled sooner or later, and in the end, only a handful of companies may survive." Indeed, at present, the scale of China's new energy vehicle market is far from enough to support dozens of new energy vehicle enterprises, and those with insufficient strength and luck will eventually call off the curtain in advance. And 22 is also an "unfavorable year" for the depressed new energy market, which may accelerate the process of "elimination of new power car companies". Many people feel sorry for the current situation of Baiteng. After all, Baiteng's background is strong enough. The founding partner of the company is Bi Fukang, former vice president of BMW Group, Dai Lei, former general manager of finidi China and senior vice president of marketing of BMW Brilliance, and the management team includes former executives of Mercedes-Benz and Tesla. The Baiteng brand was released as early as 217. Before that, the company had received about $27 million from Angel Round and A Round financing. In January 218, Baiteng released the brand's first concept car in the United States. Even though the prototype car of Baiteng M-Byte has been off the assembly line and the new car listing plan has been put on the agenda, Dai Lei, CEO of Baiteng, temporarily held a telephone communication meeting for all employees in China at the end of June. The company decided to suspend its business operations in mainland China from July 1, and the number of people staying in China will be less than 1; In addition, Batten's offices in the United States and Germany will start bankruptcy proceedings, and only a dozen jobs will be reserved in these two regions. It is a pity that the future of Baiteng, which is only one step away from the mass production and listing of new cars, is uncertain. Perhaps because of economic pressure, Baiteng may completely disappear from our sight; Or there is still room for turning things around. Baiteng may be able to broaden the financing channels, and Baiteng may be reborn in another form; All this is unknown. In a word, we hope that good products will have good results, but the market will definitely be eliminated, and we hope that Baiteng will have a chance to be reborn. In 22, there are more than one new car company that is struggling. For example, Bojun Automobile also issued a statement of operational difficulties in June. In November, 219, the joint venture between Bojun Automobile and faw xiali has landed, with a registered capital of about 2.54 billion yuan. This is a win-win and happy cooperation, because Bojun can obtain production qualification through joint venture, while faw xiali, which is constantly losing money, can get fresh blood and revitalize its assets through joint venture, but the result is not satisfactory. 2.34 billion yuan should be a big figure for Bojun Automobile. Although the company has said that it has been maintaining close communication with domestic and foreign investors and making good progress, as early as May and July of 219, Bojun Automobile was exposed to unpaid wages and arrears of suppliers' accounts receivable. Of course, as for the joint venture with faw xiali, Bojun Auto has not completed the capital injection. Huang Ximing, founder and general manager of Bojun Automobile, mentioned in the statement of business difficulties that Bojun Automobile will reposition the company's business model, which may mean that Bojun will give up building cars. As for the future of Bojun cars, it is unknown now. The Bojun iV6 originally scheduled to be delivered in 22 will also delay the launch, mass production and delivery of new cars indefinitely. In addition to the two new car-making enterprises, Baiteng and Bojun Automobile, I wonder if you still remember the following "elders" who made cars with new forces: Ranger, Xunyi, Qingyuan and Singularity. Among them, Ranger Automobile has been exposed to information such as factory shutdown, false research and development, wage arrears, and massive layoffs. Although the official denied the statement of false research and development, layoffs, delayed release of production cars, and the prospect of new car listing are indeed true. As for several other new car companies, it can be described as "no news". The current situation and future are unknown. With the intensification of market competition, I am afraid they are not doing well. It is not necessary for every enterprise to live a hard life for new force car companies. At present, there are several new force car companies in China that are doing well; At least they delivered their own production cars and achieved relatively good sales results. In terms of funds, they also have their own financing channels, such as LI, Weilai and Xpeng Motors. First of all, LI just got a $55 million Series D financing in June, 22, including $5 million from Meituan and $3 million from Li Xiang, the founder of LI. In addition, in terms of market development, the brand also plans to add 6 stores in 22, three times as many as originally planned. There are even rumors that LI will go to the United States for IPO (initial public offering) around July and August 221. So much for the new car companies with smooth financing, accelerated expansion, certain IPO conditions and moisture. As a new star who took the lead in mass production delivery, Weilai realized the IPO of NYSE in September 218, and it was also the first new car company in China to go to the US for IPO. In terms of product delivery, Weilai delivered 3,74 vehicles in June 22, achieving a year-on-year increase of 179% against the trend, and Weilai also achieved the milestone of breaking 1, in a single season for the first time in the second quarter of 22. In terms of capital, although Weilai has been in a tight cash flow situation, in June 22, Weilai Anhui has completed the financing of 7.356 billion yuan from investors such as Hefei Construction Investment Holding (Group) Co., Ltd. and Weilai as planned. Among the three new car companies in LI, Weilai and Xpeng Motors, He Xiaopeng, chairman and CEO of Xpeng Motors, is the only one who has no automobile background. However, at present, Xpeng Motors has ranked among the top in the sales list of new power car companies, and the company's self-built factory has also been on the right track. Earlier, it was reported that Xpeng Motors had secretly submitted IPO documents to the US stock market, and planned to raise 5 million US dollars. The overall listing plan may be from July to September 22. If you know the situation of these three companies, it is not difficult to see that these three "well-off" new car companies have something in common in some ways. They all have some innovative abilities, such as the extended program solution in LI, the energy-supplementing network in Weilai, and the self-developed driver assistance system in Xpeng Motors. Of course, these three brands also have excellent products that can stand firm in the market. Only with products can there be a market and a market can there be a future.

Super Broadcast Comment: For the new power car companies, the sluggish car market in 22 may accelerate the pace of "elimination". Once the building collapses, it will have to start all over again to restore its former glory, but this will definitely require strong capital as the foundation. Although survival of the fittest is an unshakable natural law, we still hope that more new car companies in China can survive on the battlefield, thus bringing more excellent products to consumers. (Text/car home? You Dongqing)