The quality of Longfengxiang gold and Laofengxiang gold is almost the same. The only difference lies in which style one prefers.

Long Fengxiang is from Hong Kong, and Lao Fengxiang is from Shanghai. Their relationship is that they both make gold and jewelry, just like the relationship between KFC and McDonald's.

The difference between Longfengxiang and Laofengxiang:

1. Different founding years: Laofengxiang was founded in 1848; Longfengxiang was founded in 1912

2. The differences between the two The brand logos are different: Lao Fengxiang’s logo is a phoenix pattern; Longfengxiang’s logo is a dragon and phoenix playing with beads.

3. The company headquarters are located in different locations: Lao Fengxiang is in Shanghai; Long Fengxiang is in Hong Kong.

Development History

1. Lao Fengxiang was founded in 1848. Lao Fengxiang has gone through more than 160 years and is a century brand in the Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang Silver House, which was founded in 1848. The creativity of its trademark "Laofengxiang" also originated from the name of Laofengxiang Silver House.

Lao Fengxiang Company has developed into a company integrating science, industry and trade, with more than 20 subsidiaries including Lao Fengxiang Silver Building Co., Ltd., Lao Fengxiang Jewelry Research Institute Co., Ltd., Lao Fengxiang Jewelry Co., Ltd., Lao Fengxiang Diamond Processing Center Co., Ltd. , a large jewelry enterprise group with jewelry factories, silverware factories, gift factories, and more than 1,000 dealers.

2. Since the establishment of the company, Longfengxiang has been extensively involved in development projects in many fields such as the professional market for jewelry material procurement, jewelry design and production, jewelry wholesale trade, and jewelry commercial chain franchises, forming a unique and complete jewelry industry. Chain development model. The brand positioning is "fashion, elegance, marriage and love, and auspiciousness". It will re-give greater value to the traditional concepts deeply rooted in the hearts of Chinese people, using love as the medium.

About gold:

Gold is the elemental form of the chemical element gold (Au). It is a soft, golden, corrosion-resistant precious metal. Gold is one of the rarer, more precious and highly valued metals.

Internationally, gold is generally measured in ounces. In ancient China, "liang" was used as the unit of gold, which is a very important metal. It is not only a special currency used for reserves and investment, but also an important material in the jewelry industry, electronics industry, modern communications, aerospace and aviation industries and other sectors.

The chemical symbol of gold is Au, and its financial English code is XAU or GOLD. The name Au comes from a story about Aurora, the goddess of dawn in Roman mythology, which means shining dawn.

On August 5, 2020, the price of gold exceeded US$2,033 per ounce, setting a new historical record.