The characteristics of goodwill, trademark rights and patent rights evaluation are as follows: 1. Characteristics of goodwill evaluation (1) Goodwill cannot exist independently of the enterprise and cannot be sold separately from the identifiable assets of the enterprise. (2) Goodwill is the result of multiple factors, but the individual factors that form goodwill cannot be individually valued by any method. (3) Goodwill itself is not a separate intangible asset that can generate benefits, but is only a value that exceeds the sum of the values ??of individual assets that can be identified by the enterprise. (4) Goodwill is a value accumulated by an enterprise over a long period of time. 2. Characteristics of trademark right evaluation (1) Exclusive use (2) Transferability (3) Licensed use (4) Inheritance 3. Characteristics of patent right evaluation (1) Patent asset recognition is complex (2) Profitability is certain Uncertainty (3) Temporality (4) Regionality (5) Exclusivity The above is the theory and method: all the characteristics of goodwill, trademark rights, and patent rights evaluation. I hope it can help everyone. Trademark rights