Trademarks, as intangible assets of an enterprise, influence the development of the enterprise to a certain extent. The ways to obtain a trademark can be divided into trademark registration and trademark transfer. Of course, with trademark authorization, you can have the right to use the trademark. . So what is the connection between trademark certification, trademark registration and trademark transfer? Trademark certification can establish a brand image for an enterprise. It can also combat bad behaviors such as brand infringement and counterfeiting, and protect the property rights of the enterprise.

Trademark certification is mainly divided into two categories: one is green environmental label certification, ISO9001, ISO14001, OTS-100, national inspection exemption (cancelled), CCIB safety certification, China packaging product quality certification, UL safety Inspection and certification marks; the other type is the certification of the popularity of the trademark, such as well-known trademarks, well-known trademarks, and famous trademarks. It should be noted that famous trademarks are currently very controversial, and there is a high possibility that this trademark will be cancelled.

A famous trademark refers to a trademark that has been recognized by the provincial and municipal famous trademark recognition departments (usually the provincial and municipal industrial and commercial administration departments) and has been awarded the title of "famous trademark". The trademark is within the recognized geographical scope. enjoy greater legal protection.

Well-known trademarks refer to those trademarks that enjoy a high reputation in the market, are well-known to the relevant public, and have strong competitiveness, and can enjoy the special protection principle and obtain more protection than ordinary trademarks. The subjects for identifying well-known trademarks are the trademark administrative authorities and the people's courts. No other organization may identify or use other disguised methods to identify well-known trademarks.

For example, because the Wahaha trademark has been established for a long time, it has been well known by consumers since its operation and has become a household name, so it can be certified as a well-known trademark.

The process of trademark certification is simpler than the process of trademark registration. The scope of trademark certification is relatively small. It generally refers to local certification, etc., mainly registered trademark certification. That is to say, the prerequisite for trademark certification is trademark registration, and the prerequisite for trademark registration is that there is no identical or similar trademark before. The review unit is the National Trademark Office. After successful registration, the trademark registrant can enjoy the trademark nationwide. exclusive right to use.