The brand won the comprehensive leading brand award of China outdoor industry annual selection on 20 14. This brand produces down jackets, not ordinary ones.
The manufacturer of outdoor products of this brand is Ningbo Jiangbei Mugaodi Outdoor Products Co., Ltd. This company is a subsidiary of Zhejiang Laifei Outdoor Products Co., Ltd. established in 2003 to explore the domestic market, and is responsible for the overall operation of the company's own brand "Mugaodi". It can be seen that although the brand has an English name, it is an independent brand in China.
At present, the brand of "Wood Highland" has spread all over the country, occupying the first position in sales of outdoor equipment tents in China and becoming the only designated product of China Automobile Camping Association. In addition, in 2008, the company re-planned the product line, strengthened all kinds of products, comprehensively entered the design and development of clothing products, and launched the plan of Mugaodi specialty store (cabinet).