10, the reporter learned from a news released by Qingdao Property Rights Exchange Network that Tsingtao Brewery Group listed and transferred "Tsingtao Brewery (Jinan) Baotuquan Sales Co., Ltd."1/kloc-0.70 million yuan. Six months ago, Tsingtao Brewery Group bought Baotuquan Beer for 250 million yuan, and now it is sold at a low price. Tsingtao Brewery's move immediately attracted speculation from all sides. Some analysts pointed out that this may be a transaction of integrating funds within Tsingtao Brewery Group, and this part of Baotuquan Beer of Tsingtao Brewery may be listed.
After "going through the door" for half a year, beer was transferred.
Six months ago, on June 8, 2009, Tsingtao Brewery Group and Shandong Commercial Group Corporation signed a strategic cooperation agreement on Baotuquan Beer Project in Jinan. Tsingtao Brewery acquired intangible assets such as the brand and sales network of Baotuquan Beer for 250 million yuan, while Shang Lu Group strategically withdrew from the beer production industry. Baotuquan Beer, which is deeply loved by Jinan people, was officially renamed as "Qingtu Beer".
Tsingtao Brewery Group originally bought Baotuquan Beer for 250 million yuan, but at this time it was transferred for 65.438+0.7 billion yuan, with a loss of nearly 80 million yuan, which made many people "incomprehensible". In this regard, Zhao Yong, director of Qilu Securities, told reporters that Tsingtao Brewery Group originally acquired Baotu Spring in Jinan, which was intended for Jinan beer market. Judging from the current situation, the actual profit of Tsingtao Brewery Group with a book loss is greater than the loss.
Transfer at a low price, Tsingtao Brewery has no loss.
Zhao Yong told reporters that when Tsingtao Brewery Group spent 250 million yuan to acquire Jinan Baotuquan beer brand and sales network and other intangible assets, it was actually considered as a premium acquisition by the industry. The transfer of tens of millions below the original price is actually the price to pay for the premium purchase of Baotuquan beer. However, Tsingtao Brewery has successfully occupied the Jinan beer market through the marketing network that bought Jinan Baotuquan beer last year. "An enterprise obtains the market at the cost of tens of millions. Although it seems to be a loss on the book, the gain from the market will definitely outweigh the loss, and no matter how Baotuquan shares are disposed of in the future, it has nothing to do with the overall situation of the beer market. "
Or a prelude to the listing of Baotuquan shares.
Mr. Hao, a senior consultant of Qingdao Investment Network, believes that the transfer of Baotuquan beer by Tsingtao Brewery may be the "prelude" to the listing of Baotuquan beer under Tsingtao Brewery.
According to the information disclosed in this project, on July 27th, 2009, Tsingtao Brewery Group entrusted 65,438+000% equity of Baotuquan to Tsingtao Brewery Co., Ltd. for one year. According to the information previously disclosed, Tsingtao Brewery Co., Ltd. plans to go public during the custody period.
The information of this property right transfer shows that the business of the transferee is related to the business of the target enterprise, that is, it is engaged in the production and sales of beer, and the transferee should be a listed company whose main business is beer production and sales, with excellent operating conditions. In recent three years, the annual revenue of beer sales in China has continuously exceeded10 billion yuan to ensure the healthy development of the target enterprises.
Mr. Hao said that the seemingly harsh transfer conditions actually defined the buyers of Baotuquan beer in the future, and this transaction is likely to be a transaction of integrating funds within Tsingtao Brewery Group. He said, "Baotuquan beer was not listed at the time of acquisition, but Tsingtao Brewery Group has been cultivating Baotuquan beer since it acquired it, and the time for listing is ripe. Since Tsingtao Brewery Group is a state-owned enterprise, the Baotuquan beer it acquired must be successfully listed in Tsingtao Brewery through listing and transfer. "
The transfer is planned.
"When Tsingtao Brewery Group acquired Baotuquan, it was prepared to put this part of assets into a listed company (referring to Tsingtao Brewery Co., Ltd.). This is an asset integration as planned. There is nothing to make a fuss about. " 10 in the afternoon, when a reporter called a senior leader of Yuanji Beer Group, the senior leader said that he was calm and safe, without any surprise or anxiety.
Transfer has no effect on brands and employees.
The source said that the "harsh" conditions of property rights transfer will also limit the conditions of the transferee. Although the final conclusion is inconclusive, judging from all aspects and the harsh conditions of the transferee, there is almost no doubt that the transferee is Tsingtao Brewery (a joint-stock company, referring to a listed company), and everything will be carried out according to the plan of Tsingtao Brewery Group. Under this condition, there is no problem of brand loss of Baotuquan. At the same time, according to the reporter's understanding, when Tsingtao Brewery Group and Shang Lu Group signed the "remarriage" agreement of Baotuquan in Gibel in June 2009, Gibel only sold the "Baotuquan" brand and marketing channel. At present, this channel has been integrated into Tsingtao Brewery. If outsiders take over the company, it is actually very difficult to take over. So there is almost no impact on the original employees.
At present, Baotuquan beer sells well.
It is understood that since the official marriage of Tsingtao Brewery in June 2009, the sales volume and market share of Baotuquan Beer and Tsingtao Brewery in Jinan have increased to a certain extent.
However, before 20 10 New Year's Day, the reporter learned from the insiders that the sales volume of Baotu Spring in Jinan dropped significantly in the first three months of New Year's Day due to the lack of flexible coping mechanisms such as large enterprises. However, as Tsingtao Brewery Group subsequently adjusted the relevant sales policies, from the current point of view, the sales volume of Baotuquan beer is still very good.