From 1972 to 1979, Mr. Li Beiqi, the founder of "Mr. Li", who has a unique insight into Chinese catering culture, successively opened seven "Beef Noodle King" franchise stores in California, USA, which was successful, making it a Chinese fast food widely loved by Chinese in Southern California, praised as "Beef Noodle King of California" by Chinese restaurant trade associations in California, and won the enthusiasm of four gold stars in Los Angeles Times. The restaurant "California Beef Noodle King" laid the foundation for the cause of "Mr. Li".

Starting a Business in Beijing On May 28th, 1987, Mr. Li Beiqi used the advanced fast food management mode to open the first beef noodle franchise store "California Beef Noodle King" fast food restaurant in Beijing Dongsi. Later, a second restaurant was opened in Changchun. Then it opened the prelude of Chinese fast food chain operation and created the precedent of Chinese fast food chain operation. Since then, the "California Beef Noodle King" chain store has mushroomed in China, forming a scale. "Mr. Li" beef noodles have gradually become a well-known national brand of Chinese fast food, which is well-known at home and abroad and has unique charm.

Company Operation In September 1995, Mr. Li Beiqi, as the chairman of the board of directors, set up "Beijing Mr. Li California Beef Noodle King Co., Ltd." in Beijing to be responsible for the operation and development of the "Mr. Li" beef noodle project in China. In January 28, Mr. Li Beiqi died of illness. In order to permanently commemorate his achievements in brand building and safeguard consumers' rights and interests, the company decided in May 28 to adopt the registered trademark "Mr. Li" as the signboard and change the original signboard of "California Beef Noodle King" in its more than 4 restaurants. At this point, "Mr. Li" has become a beautiful scenery and a bright banner of China catering industry.

integrated development according to the requirements of modern management mode and management mechanism, Beijing Mr. Li Catering Management Co., Ltd. was formally established after reorganization on the basis of vigorous development of business and more solid foundation. This is an inevitable choice for career development and a new milestone in the development of Mr. Li. It marks that "Mr. Li" enterprise is more mature, the mechanism is more perfect, the management is more scientific and the team is more harmonious. After the integration, the company has established reasonable and complete professional departments such as products, procurement, logistics, marketing, equipment, manpower, training, real estate, engineering, etc. to meet the needs of development, and formed a sound working mechanism, which is constantly improving and developing to a professional depth; The company optimized the central kitchen and built a high-level "Shandong Mr. Li Food Co., Ltd.", which greatly improved the overall distribution capacity and laid a solid foundation for optimizing the profit-making model; The company has set up eight marketing departments, each with its own responsibilities, and put into work. Since the establishment of the new company, all the 2 newly opened restaurants have been operating normally, which has added new economic growth points to the company. Over the past year, the company's performance has increased by 5% year-on-year, and it has increased by about 45% year-on-year.

the company relies on "standardizing behavior by system"; Build a team by faith; Promote progress by innovation; We will build a standardized, institutionalized and modern Chinese fast food enterprise by developing the corporate culture of "sharing the fruits". At present, company management is developing in the direction of standardized management, clear procedures and proper details. Efforts are being made to strengthen team building, strengthen internal training, build training restaurants and train all kinds of professionals; We are making great strides on the road of accelerating the construction of central factory, realizing industrialization, accelerating the development and construction of ERP system and realizing information management. In particular, the company has established the goal of "from now on, strive to go public in five years, and then put the banner of' Mr. Li' brand in every city in China in ten years", and all employees are working hard to achieve this goal.