for enterprises or individuals who want to obtain trademarks through trademark transfer transactions, what is the trademark transfer price? It is one of the issues that they are very concerned about. Although the advantages of trademark transfer are obvious and the process is relatively simple, there are still many places to pay attention to in the process of trademark transfer. Today, Biaomei will tell you about these problems.

the trademark transfer price depends on many factors, and the final price can be given only by combining all factors. If a trademark is very recognizable and easy to remember, and the trademark design is aesthetic, the price of such trademarks will be higher. Whether a trademark has any objection in the application process, whether it has been declared invalid, and whether it has been requested to be withdrawn will affect the stability of the trademark, thus affecting the price of the trademark. The validity period of a trademark, the trademark has a validity period of 1 years from the successful registration, and it needs to be renewed at the expiration date, which will cost some money.

Matters needing attention in trademark transfer:

1. Before signing the agreement, check whether the status of the trademark is valid, whether the trademark has been licensed, mortgaged or transferred before, and whether it has been challenged or revoked by others. It's best to find a formal trademark agency to check.

2. When transferring a registered trademark, the trademark registrant shall transfer the similar trademark registered for the same commodity or the same or similar trademark registered for similar commodities. This is also the provision of Article 42 of the Trademark Law.

3. When the trademark assignor and the assignee sign the transfer agreement, it is better to sign a compensation scheme for transaction losses, which is to avoid economic losses caused by unsuccessful trademark transfer.

4. If the transferor of a third-party licensed trademark is licensing others to use its registered trademark, it must obtain the consent of the licensee before transferring it to a third party.

what are the benefits of owning a trademark?

1. Establish brand: trademarks can be used for advertising;

2. Stop others from applying for similar trademarks: the trademark on your goods indicates its source and ownership. Once registered first by others, you will be "turned against each other" and accuse you of infringement, which is not clear at this time;

3. Protect goods or services: The bigger your brand is, people will imitate your products. For example, Alipay is imitated by Taiwan Province Oufubao, and even the English name is only one letter short. This will make consumers reject your goods, so registered trademarks can have the same quality or characteristics of goods or services;

4. Enter the e-commerce platform: Most e-commerce platforms now need to upload a trademark registration certificate when applying for certification;

5. Financing as pledge: A trademark can be used as a pledge for company financing, and the competitive advantage of its own trademark in the market can be known through its financing ability.

The above is about the price of trademark transfer. Everyone should know about trademark transfer. If you have any questions about trademark transfer, please consult the Intellectual Property. Matters needing attention in trademark transfer