Brand profile:

"Pure" originated from the young people's pursuit of individuality and fashion, which reflected the brand's market positioning at that time. English is an organic combination of YI (pure pinyin) and FASHION (fashion), and its pronunciation is similar to Cantonese "pure". The overall shape also reflects the brand's characteristics of being close to online fashion.

with its superior geographical location, along with the pace of urban economic construction, with the support of the government and the efforts of all employees of Chunchun Group, it has become a large-scale fashion clothing enterprise with more than 28 garment factories and more than 3, employees in just a few years, and the brand "YISHION Chunchun" with independent intellectual property rights.

it is mainly fashionable and casual clothes, and is famous all over the country for its exquisite workmanship, high-quality fabrics, fast loading and fashionable styles, and is deeply loved by customers all over the world, becoming one of the famous brands of fashionable and casual clothes at home and abroad!