The significance of this move is to reduce malicious registration behavior and maintain business order.

Generally speaking, the State Intellectual Property Office has introduced the malicious litigation and counter-claim system into the Trademark Law. The significance and main purpose is to combat unfair competition and eliminate malicious competition, so as to standardize and rationalize business conduct. Ultimately, To protect business order, specifically, the significance of this move is: first, to combat unfair competition, secondly, to further standardize trademark registration behavior, and finally, to maintain business order. The following will be explained in detail:

First, the revision of the Trademark Law will study the introduction of a malicious litigation and counter-compensation system, which means to combat malicious registration behavior: because the Internet information and Internet economy are now very developed, hot spots occur every day , in the eyes of some speculators, these hot spots are business opportunities and wealth, so various unfair market competition behaviors such as "taking advantage of hot spots" and "taking advantage of public figures" have occurred. What's more, they directly take public hot topics as their own and take advantage of imperfect laws to register trademarks. This malicious squatting behavior directly harms the parties involved. Therefore, the introduction and improvement of the malicious litigation and counter-compensation system through the trademark law is meant to combat this type of behavior.

Second, the revision of the Trademark Law will study the introduction of a malicious litigation and counter-compensation system, which is meant to regulate trademark registration behavior: after illegal activities such as malicious preemptive registration are pursued by the malicious litigation and counter-compensation system, trademark registrants will You will start to reflect on your own behavior, and you will spontaneously check the relevant legal regulations to prevent your behavior from crossing the line and being held accountable. Therefore, the introduction of a malicious litigation and counter-compensation system into the Trademark Law can regulate trademark registration behavior.

Third, the revision of the Trademark Law will study the introduction of a malicious litigation and counter-claim system, which means to maintain normal business order: because the reason why the malicious counter-claim system is introduced into the Trademark Law is to eliminate malicious registration behaviors and regulate The ultimate result of commercial behavior is to maintain business order, so the further improvement of trademark law will ultimately mean ensuring business order.