what are the reasons why the registered trademark is unsuccessful? 1. The irresistible trademark in the blind spot of trademark inquiry should be inquired before application. Whether the applicant entrusts an agency to inquire or goes to the official website of the State Trademark Office, the retrieved data is not the data as of the date of your inquiry, that is, the blind spot of trademark inquiry data. The data in the blind area, part of which is the application data being submitted, and the other part is the data that has been submitted to the State Trademark Office but has not been entered into the query database by the Trademark Office in time; Other data are trademark review, international trademark extension priority, etc. It is precisely because of the lack of data in the above three aspects that the applicant's conclusion after careful inquiry is not completely accurate. Although the probability of collision between the trademark to be applied for and the data of the blind area is very small, the existence of the blind area and its irresistibility make it uncertain whether the trademark can be successfully registered. Second, the trademark examiner has greater discretion and greater arbitrariness. Trademark examination is not a machine examination, but an artificial analysis and judgment by the trademark examiner. Each examiner's knowledge and angle of consideration are not exactly the same, so it may appear that the same trademark will have completely different examination results in the hands of two different examiners. Of course, for the examination of trademarks, the State Trademark Office has formulated the Examination Standards to guide and restrain the examiners to prevent the occurrence of false refutation and false refutation. However, the Review Standard only lists some common review cases for examiners to learn and refer to, and it is impossible to list all the cases in the Review Standard and explain them one by one. Furthermore, the trademark review is a "case review". Considering that the popularity and distinctiveness of each trademark are not exactly the same, even two completely similar cases may produce two completely different examination results. 3. Unpredictable Trademark Objection Procedure After the application for a trademark has passed the examination of the Trademark Office, it will enter a three-month trademark announcement period, which is also called the objection period. Any person or enterprise that has objections to the application for the trademark may file an objection application with the State Trademark Office within three months. After the State Trademark Office received the objection application put forward by the objector, the trademark application entered the objection procedure. The State Trademark Office will make a ruling on whether or not to approve the registration of the applied trademark in about two years according to the objection reasons put forward by the objector and the actual situation. Therefore, the risk of registration failure of any trademark application is objective before the Trademark Registration Certificate is obtained. Moreover, it takes a long time for a trademark to register and get a license. Therefore, before applying for a trademark, the trademark applicant should know clearly the procedures of trademark application and make some preparations and responses in advance in production and business activities to avoid irreparable losses caused by blind use and publicity.