1. Brand elements

This does not only refer to a certain brand of the product, but also refers to the brand characteristics to be displayed on the product details page, including the reputation of the merchant. level, merchant certification qualifications, service evaluation and rating status, and product quality.

2. Product elements

Including product title, product pictures, specifications, price, inventory, efficacy, technology, brand, quality, usage scenarios, etc. The core element in the design process of the details page is the product element. By displaying the detailed information of the product elements, the value of the product can be conveyed to consumers.

3. Service elements

Closely related to product elements, it is an indispensable part of the product details page. Service first is the key to building trust in consumer shopping. Whether it is physical goods or virtual goods, the sales process on the e-commerce platform must be accompanied by rich and high-quality sales services. By allowing consumers to perceive the quality level and convenience of sales services, it can further enhance consumer purchases. Product decision-making confidence.

4. Marketing elements

Mainly refers to marketing elements such as product promotion activities and preferential policies, as well as various related recommendations for products. , common marketing elements include promotional information, promotional labels, discount information, rebates, rewards, gifts, etc.

5. Interactive elements

Mainly refer to the functional elements provided to consumers for human-computer interaction during the browsing process of product details pages.