In order to build their own unique brand, enhance the overall image of the company, and promote it to the market, more and more people are registering trademarks. Since a trademark is the best sign to distinguish the services and goods provided by other business entities, it has an obvious identification function. So, when registering a trademark, is it better to register a colored trademark or a colorless trademark?

In registered trademarks, companies or individuals can register color trademarks, black and white trademarks, or even both. Some companies will choose to apply for color trademarks, so apply for color trademarks and operate other color trademarks? Compared with black and white trademarks, the application of color trademarks will be limited to a certain extent.

Change the color of the registered trademark, the font of the text, the ratio between graphics, text, etc. In other words, after a color trademark is registered, the registered mark used at any time must be exactly the same as the color combination stated on the trademark registration certificate. Black and white trademarks, with no color specified, are unrestricted in use and can appear in various color combinations. For trademark registrants, the right to use black and white trademarks is more common, and registrants can use various combinations of colors at will.

Article 1, “Changing a registered trademark on your own initiative” naturally covers the destined color of a registered trademark. If the color specified in a color trademark is changed without authorization, the trademark can be revoked at any time.

Compared with color trademarks, the biggest advantage of black and white trademarks is the "openness" of black and white trademarks. The company can color and promote the black and white trademark according to different needs in the later period, so that the trademark is more in line with the situation at that time. Black and white trademarks have more advantages in trademark protection, because color trademarks only have a buffering effect on trademarks of specific colors, while black and white trademarks are fully protected.

However, when applying for trademark registration, applicants should consider the choice of black and white trademarks and color trademarks from their own perspective and long-term perspective. Color trademarks and black-and-white trademarks “have everything” and each has its own characteristics. Which one you choose should be based on your own needs.

Although companies or individuals can design according to the type and color they like when registering a trademark, if they want to increase the probability of successful trademark registration, they must still follow the regulations, otherwise the registration is likely to fail. There are so many, so we must learn to avoid factors that will lead to failure in trademark registration and try to increase the probability of trademark registration. This requires companies to carefully design and understand relevant regulations.