Answer 1. Three principles for the recognition of well-known trademarks in China 1. Passive principle: that is, the enterprise must take the initiative to apply. 2. Case-by-case principle: that is, when an enterprise files an application for a trademark case, the recognition authority will recognize each case based on whether the enterprise's trademark meets the requirements of the "Regulations on the Recognition and Protection of Well-known Trademarks". 3. The principle of objective fame: that is, objective fame within a certain range. 2. Application procedures for well-known trademarks There are three application procedures for applying to be recognized as well-known trademarks in China through administrative means: (1) Through trademark disputes: For trademark A that has been registered by other enterprises and individuals, the enterprise concerned believes that trademark A violates the Trademark Law 》 Article 13 of the trademark infringes upon the rights and interests of the company's B trademark, the company concerned may directly file a dispute with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce in accordance with the Trademark Law and its Implementing Regulations and request a ruling to cancel the registration. The trademark A of the company is recognized as a well-known trademark. (2) Pass trademark objection: For the trademark A that is being registered by other companies and individuals, has been initially reviewed and is within the announcement period, the company concerned believes that the trademark A violates the provisions of Article 13 of the Trademark Law and infringes upon the company's trademark. If the company has the rights and interests of trademark B, the company concerned can directly file an objection with the Trademark Office of the State Administration for Industry and Commerce in accordance with the Trademark Law and its Implementing Regulations, requesting the Trademark Office not to register trademark A, and at the same time determine that the company's trademark B is well-known trademark. (3) Through trademark management cases: 1. Others use trademarks that are identical or similar to the party’s well-known trademarks that have not been registered in China without authorization, which is likely to cause confusion; 2. Others use trademarks that are not identical or similar to the well-known trademarks that are not registered in China. On goods, unauthorized use of trademarks that are the same as or similar to the well-known trademarks registered in China by the parties may easily mislead the relevant public, resulting in possible damage to the interests of the parties; in both cases, the "Measures for the Recognition and Protection of Well-known Trademarks" may be used. Report to the Case Guidance Office of the Trademark Office of the State Administration for Industry and Commerce to request that your trademark be recognized as a well-known trademark. Both dispute and objection procedures can be handled directly by the State Administration for Industry and Commerce without going through the local industrial and commercial bureau. During the acceptance process, the other party also has the right to make a representation (there is no time limit in the law). The procedures for unauthorized use are as follows: Since the entire recognition process is initiated for a case other than the exclusive right to use a trademark, the company involved needs to report the case to the municipal industrial and commercial bureau where the case occurred. From the time the local industrial and commercial bureau accepts the case, it will take 15 working days. A reply will be given within 15 working days and reported to the provincial industrial and commercial bureau; the provincial industrial and commercial bureau will reply within 15 working days from the time it accepts the case and reported to the case guidance office of the Trademark Office of the State Administration for Industry and Commerce; the case of the Trademark Office of the State Administration for Industry and Commerce The Guidance Office will give a reply within 6 months from the date of accepting the case (both times are prescribed by law). Well-known trademark