I think the most immature aspects of China’s e-commerce are:
The credit system is immature, payment security has flaws, and social norms and legal restrictions are imperfect
The most important thing is that e-commerce education is not systematic enough, especially the unreasonable distribution of courses for e-commerce majors set up by many colleges and universities, causing graduates to not know what they should do.
But I think the rise of any new thing always has a tempering stage. China’s market is huge and naturally has potential
The following is a part of my summary of the development of e-commerce in China
On March 9, Lanluo cooperated with Pacific Beijing Company and opened "Internet God" has launched more than 30 types of insurance, and has just begun online insurance marketing in the true sense. The monthly premium reached 990,000 yuan. Facts have made people see the potential of online insurance. Insurance companies have gone online one after another.
Currently, there are nearly 80 insurance websites in my country. The business insurance covers nearly 100 types of insurance, including personal insurance, property insurance, accident insurance, travel and transportation insurance, etc. Not only can insurance be purchased online, but also real-time underwriting, real-time certification, online payment, and insurance agency services can also be carried out.
On August 16, the Pacific Insurance Company www.cpic.com.cn website was launched. This is the first e-commerce website in my country's insurance industry that connects the whole country and the world. The first batch of insurance types sold online include: Anju Comprehensive Home Property Insurance, Air Passenger Personal Insurance, Computer Insurance, Basic Corporate Property Insurance, Motor Vehicle Insurance, Air Cargo Transportation Insurance, Air Passenger Personal Insurance and Taiping Shengshi Final Series Insurance.
my country’s insurance has entered a period of rapid development. Total premium income last year reached 124.7 billion. The annual growth rate is 39%. However, due to the crowd tactics of traditional insurance marketing, it gives people a sense of boredom and fails to fully explore the market potential. Cyber ??insurance will play an important role in the future.
To develop the insurance market, the concept of integration should be introduced. Let online expansion and offline work be organically combined. Not only explore the market expansion of insurance, but also pay attention to the network management of insurance companies. According to reports, the use of computers for forward-looking management of real-time management can reduce management costs by 20%. It can be seen that there is great potential to create efficiency and increase income.
It is worth pointing out that the largest insurance company in the United States has entered China, and the three largest insurance companies in Europe also intend to enter the Chinese insurance market. China's young online insurance industry should be prepared to face the challenge.
(10) Capital market
The development of e-commerce must have financial support. Therefore, it is imperative to establish a sound capital market. Since the second half of 1998, international venture capital has begun to extend its tentacles to China and conduct "fire reconnaissance." Over the next year and a half, the situation changed substantially. More than a hundred venture capital investors are optimistic about the Chinese market, and international venture capital has begun or is preparing to enter the Chinese Internet industry.
At the same time, domestic venture capital investors also began to surge. Private capital began to gather on the Internet. Shanghai Chuanglian Investment Management Co., Ltd. has screened 2,130 projects and selected 15 projects for venture capital investment, 10 of which are in the information industry.
The entry of international venture capital and the launch of domestic venture capital should be a driving force for the development of e-commerce. However, as Chinese Internet stocks such as Sina, NetEase, and Sohu plummeted on Wall Street, it has cast a shadow on the overseas financing of Chinese Internet companies.
Although Wall Street is no longer a paradise for Chinese Internet companies, the door for international venture capital to enter China's e-commerce is still open.
Due to the huge Chinese market, international venture capital from the United States and other countries still regard e-commerce as a breakthrough in gaining ground in China. The Internet industry has still become the commanding heights for foreign capital to take the lead and pursue investment maximization and management control.
Although Sina and others have plummeted in the NASDAQ stock market, this will only make international venture capital cautious and calm. "Ctrip Business Network" recently received US$12 million in financing is an example.
Part 2: Problems and Countermeasures
1. Innovation Issues
Innovation is the soul and core of e-commerce, and it is also the embodiment of the vitality of e-commerce.
Currently, various commercial websites must resolve the contradiction between the inertial thinking formed during the first start-up and the need for continued innovation in the second start-up; they must keep up with the progress and development of national e-commerce cognition. .
Be freed from the shackles of "doing e-commerce without making a profit" and "creating eyeball appeal"; wake up from the routine of "internet masters telling stories" and then "going public to make money" and playing "big bucks" . Re-research on development positioning and competitive situation. Re-examine and make good use of our own resource advantages, talent advantages, and regional advantages.
Especially now, the stock market is declining, the website is losing staff, and the mergers, acquisitions and integration of websites are accelerating. It seems that the entire Internet industry has entered a cold winter. Some people began to question whether the Internet has an economic fulcrum; some people began to lament whether e-commerce websites can continue to survive?
In fact, there is no need to question and sigh! There is no need for a drop of rain to predict the coming cold snap. The development process of the Internet economy and the analysis of the above twelve markets show that China’s e-commerce has a healthy start!
The ideological liberation obtained by breaking through the siege of the cloning model;
The cognitive progress obtained by breaking through the money-burning and money-trapping ideas;
Breakthrough does not focus on strategy Thinking, tactical design and implementation of internal adjustments and strategic integration;
It is the accumulation of momentum and energy before a new development!
It is a manifestation, a reflection, and a progress that China's e-commerce has strengthened the market mechanism, enhanced the ability to resist risks, and the ability to respond quickly.
Practice has proven that the e-commerce path taught by foreign teachers cannot fully suit our country’s national conditions. Change the starting point from touch-based approach to starting from national conditions; change the starting point from the website's wishful thinking to starting from the actual needs of netizens; turn the website's self-exploration into exploring according to market demand; turn the rejection of traditional industries into relying on and lead traditional industries to achieve leapfrog development. We will definitely be able to find an innovative and innovative way to develop e-commerce that suits our national conditions.
China needs innovative e-commerce basic technologies. The comprehensive strength of e-commerce needs to be improved. It is necessary to integrate the existing scattered resources of data network, telephone network, TV network and wireless network and re-develop the value. There is a need for fast Internet access and convenient transactions, appropriate technologies suitable for a large number of small and medium-sized enterprises to access the Internet, and innovative technologies that are conducive to network life and network life.
Similarly, we should also make new measures and breakthroughs in our business philosophy and service concept. E-commerce is physical. Although it realizes the shortest path connection between buyers and sellers, and the fastest transaction speed. But it won’t happen naturally. Communication of information and docking of buying and selling; serving netizens sincerely. It should become the focus and foothold of business website work. Only in this way can we create a new situation in e-commerce.
2. Talent issues
Internet companies should be wary of talent risks. The current main talent risks are: the risk of silent loss; the risk of loss of intangible assets; the risk of competitive strategy leakage.
According to statistics, the current demand for network talents has reached 35,000. Excessive market demand has brought the high consumption of talents into our lives openly. Blindly high consumption of network talents not only causes a huge waste of human resources, but also sows the seeds of talent risks. Are there too few examples of Internet users changing jobs?
A large part of the intangible assets of network enterprises are composed of intangible assets in the minds of talents.
Do not understand that when a company rapidly expands its structure and carries out corporate restructuring, it needs to reallocate and rationally adjust human resources; does not pay attention to effectively strengthening cohesion when the website faces difficulties; does not pay attention to seriousness Solving the danger of employees' stock options being in vain and causing psychological shock will inevitably lead to instability. This is a greater and more terrible danger than that from competitors.
The new development of e-commerce has put forward new requirements for the website’s talent structure:
Theoretical talents should intervene quickly. Advanced research on Internet economy and e-commerce theory is very necessary. In the process of developing e-commerce, Japan has not followed the experience of the United States in establishing a huge distribution system. Its strategic analysts early proposed the principle of implementing nearby distribution based on the 50,000 convenience stores across the country, taking a fast path. These experiences deserve our attention.
Strategic analysis talents should be reused. The network economy and e-commerce are in urgent need of forward-looking and complex strategic analysis talents. In the United States, they top the list of Internet-related positions with an annual salary of US$120,000. They have become the most sought-after resource-based talents and compound talents.
The compound we are talking about is a multi-dimensional compound, which includes: the compound of knowledge and ability; the compound of technology and quality; the compound of high IQ and high business intelligence.
Management talents should be strengthened. Among the 35,000 people currently urgently needed in the IT industry, there are 2,938 people with vacant department deputy manager or above positions. Nearly 8.2% of management personnel are vacant. It shows that management of quite a few of our network companies has been weakened. If this situation is not effectively adjusted and improved, it will form a management black hole, making it difficult to complete the multiple tasks of corporate restructuring, absorbing capital, and opening up markets.
4. Legal environment issues
The development of e-commerce requires the establishment of a complete legal system and a relaxed legal environment.
Since this year, the country has successively promulgated the "Internet Information Services Management Measures". "Internet Electronic Announcement Service Management Regulations", "Interim Regulations on the Management of Internet News Publishing Business" and other relevant regulations. Recently, the Supreme People's Court has issued an interpretation of laws related to online copyright disputes. All of this plays an important role in regulating the behavior of e-commerce. However, there is still a big gap compared with the requirements of network economic development.
Currently, the legal issues of e-commerce digital contracts and digital signatures; the identity authentication issues of traders, the acceptability and evidentiary strength of data messages; the protection issues of business databases; the protection of original works and compiled works Issues of copyright integration; issues of legal protection of registered trademarks after digitization; issues of dilution of digital trademarks; issues of hypertext links to registered trademarks between websites: issues of consumer privacy and rights protection, and confirmation of online shipping documents Legalization issues, market access issues, etc. all need to be clarified and standardized in the e-commerce law as soon as possible.
5. The issue of value development of information.
Online information is resources and wealth. However, a large amount of information on the Internet is raw ore that has not yet been mined. The value of information needs to be developed in depth in order to develop the apparent value of information from the superficial value of information.
"Click the mouse and make money online" is just an attractive advertising slogan. Giving customers a search engine is equivalent to giving them a shovel and asking them to dig out their own food online.
Although Sina, NetEase, Sohu, CCID, Nebula Technology, Trading Power and other websites have launched a silent search engine competition since the second half of this year, there has been no major breakthrough in the end. At this point, "Alibaba"'s customized information has made progress.
The mailing list is a shallow exploitation of the value of information. It is a kind of parallel induction of information, similar induction. Currently, quite a number of commercial websites cannot even do this. It has seriously affected the transaction volume of online commerce. The electronic magazine compiled in the form of a mailing list has a circulation of 800,000 copies, which illustrates the expectation and welcome of netizens for the in-depth development of information value.
It is a pioneering work to develop obvious value from superficial value. We need to make unremitting efforts and exploration. At present, there are many people who are wandering around in the siege of patterns and flower patterns. But a large amount of information resources are allowed to be wasted. It is better to do something practical in developing information resources.
It is better to study and summarize some practical experience in in-depth development of information resources than theoretical seminars without new ideas, held repeatedly and in different places.
5. Competitive strategy issues
Currently, there is a huge contrast between the explosive growth of websites and the ineffective implementation of websites. A knockout competition among Internet companies has begun. Therefore, it is very necessary to seriously study the competitive strategy issues in e-commerce.
Website positioning strategy. Inspired by the idea of ??“building a website in five minutes”, many people blindly build a website without strategic thinking and sufficient preparation, replacing economic feasibility with technical possibility. Many websites have been built on the beach. They were "stumbled to establish" and "stunned to close", and they were "enjoyed" after playing.
Therefore, research on website positioning is urgent. The overabundance of comprehensive websites, the recurrence of repetitive websites, and the frequent revisions of websites shortly after they are established are all due to the lack of calm and profound strategic thinking and positioning analysis.
Development strategy. Development is the last word, and development is also difficult. When starting a business, you need to solve basic survival problems. The second business venture needs to solve the problem of sustainable and stable development. There must be a strategic layout, overall thinking and comprehensive arrangements.
We should start from the overall situation and start from operations.
It is not a simple matter to maintain the operation of the website. "Sina", "All Networks" have daily information on the same day, and "Worry-Free Work Network" changes information every three hours, which is very valuable.
Competitive strategy. Currently, there are many competitive strategies to choose from. Seize the fast lane strategy, specialization strategy; talent risk strategy; find fixed strategies from infinitives; stealth attack strategies, etc. The tide of market economy does not develop according to a set pattern. We must combine innovative thinking with theoretical sublimation. Find a business approach and competitive strategy that suits you.
6. The problem of losses
In the previous paragraph, some websites were "playing big" and engaging in "gambling operations". Relying on their extraordinary talents, they spend their days doing things like getting paid to chop off the heads of ducks, and spend money to create a sensational effect, so that they are content with long-term losses for the website; some websites engage in "internet masters telling stories" to catch golden turtles. Unfortunately, Chinese entrepreneurs and people are realistic. The result of fishing for golden turtles may not be that you can get back a piece of money.
Practice has proved that it is wrong not to pay attention to efficiency, and it is dangerous to be content with debt. At that time, the confidence of Giant Group was probably stronger than that of some of our Internet companies. But in the tide of market economy, the lesson of sinking in just a few sips of water is worth pondering.
Taking economic benefits as the center is the fundamental guiding ideology of all economic work. Internet companies must also follow through. At present, the website is losing a lot of money, which has become the biggest bottleneck restricting the development of e-commerce. There is still a long way to go before the website turns a profit. Rely on innovation to get benefits, rely on technology to get benefits, rely on management to get benefits, and rely on services to get benefits. It is by no means an outdated statement, but a true guide to running a successful Internet enterprise.
To know how to make money, you must also be able to make money. Some websites engage in "stacked browsing strategies" in order to let netizens leave money for shopping. Helpless, no one buys it. On the contrary, a large number of netizens are excluded from the Internet. On the contrary, "Alibaba" and a number of other websites not only provide a large amount of valuable information, but are also responsible for forwarding feedback information to customers. Their path will become wider and wider.
Part Three: Development Prospects
The overall trend of my country’s e-commerce development in the future is:
1. The trend of specialization. Due to the irreplaceability of specialized websites and the relatively stable base of Internet users, specialized websites with strong individual characteristics will increase in large numbers. And it will go through a coexistence period with several large-scale comprehensive websites.
The reason why specialized websites can develop rapidly is that they focus limited human, financial, material and social attention, as well as the potential of enterprises, in a certain aspect and strive to achieve the goal. A certain part, a certain profession, penetrates and breaks through, forming and highlighting local advantages. Then, through the energy accumulation of local advantages, we can gain the overall initiative and favorable situation in the competition.
Therefore, it better meets the deep personalization requirements of Internet users. So it will be welcomed by people.
In the future, e-commerce websites will meet the personalized requirements of netizens from six major aspects: personalized requirements for formulating information; personalized requirements for selecting products; personalized requirements for unleashing potential capabilities; participating in reviews and expressing opinions Personalized requirements for business expansion; Personalized requirements for in-depth services.
People will truly experience the benefits and benefits that electronic technology brings to Internet users. The empty truck distribution network, which has developed rapidly in this regard, has already tasted the benefits.
2. The trend of integration. The specialization of website construction and the personalization required by netizens make it impossible for any website to meet the all-round and multi-level personalized requirements of netizens. It will encounter resource vacancies and lack of content. Therefore, it is bound to feel the importance of integration. sex, because only through integration can we achieve complementary advantages and maximize the sharing of resources.
This fusion is first reflected in the fusion of information. Due to the timely requirements of Internet users for information updates, there will be a huge gap with various websites in capturing information, updating information, and collecting information. If this information gap is not overcome and the information is not updated within a week, netizens will feel bored and the number of visits will immediately drop sharply.
Maintaining information updated day after day is much more difficult than building a website. This will prompt new changes in the integration view of many websites. It will jump from the merger-oriented integration view in the expansion period to the complementary integration view. Both parties and multiple parties will discover their strengths, develop their strengths, stabilize their strengths, complement each other's weaknesses, and integrate with each other to achieve the best results. **The same development.
Sina and 3721 are promoting powerful search engines; Tus.com is promoting online enrollment; and China Channel is promoting corporate Internet access, which is a kind of integration and complementarity.
This integration is also reflected in work. A vertical website based on the principle of customer convenience, with common interests as the link, and with the purpose of multi-party collaboration to complete the same business operation. will develop rapidly.
The in-depth development of integration will inevitably be the expansion of the market and the extension of the website service field.
3. Regionalization trend. Due to the imbalance of my country's economic development, differences in regional natural conditions, differences in living standards, differences in the structure of Internet users, and differences in cultural customs, regional differences will inevitably show up in the development of the network economy and e-commerce.
An information industry cluster with regional economic characteristics and a website construction cluster based on developed economic zones will soon appear in Beijing, Tianjin and the southeastern coastal areas. Zhongguancun has begun to take shape, Dongda Alpine has started, and 1,000 companies have entered the Guangzhou Information Industrial Park.
It is possible that sub-station areas and website business transmission systems featuring distribution will appear in intermediate cities. A group of small websites with regional economic characteristics and regional cultural characteristics will develop rapidly in the west.
Another important reason for the formation of regional characteristics is the influence and restriction of regional culture. The in-depth development of website construction will inevitably reflect this feature in column construction and sales items, and form its own regional cultural characteristics and a relatively stable customer base.
Imagining one website to dominate the world is probably just a dream of my own.
4Popular trend. The trend of popularization is an inevitable requirement for the development of network economy and e-commerce.
Internet knowledge will surely move from deep residences to common people and be popularized. Since URLs and domain names are difficult to remember, Chinese URLs will definitely become the main focus; the weird language in chat rooms will gradually be replaced by popular language. With the decline in Internet fees and the launch of a large number of fool-proof software, Internet access will become more popular and convenient.
Not only that, a large number of real community websites similar to Beijing Dashilan Network and Tianjin Heping District Community Service Network will be spread all over the country. Virtual communities will develop and extend into real communities.
Personal websites, e-commerce agencies and network intermediaries will be developed. Internet cafe-style e-commerce agencies will appear in small and medium-sized cities, farmers' markets and rural market towns with good conditions. The Internet will become part of people's lives.
In 2000, more than 500 schools had established campus LANs. In the future, community LANs and local area networks in development zones will be developed. With the emergence of smart homes, new service areas will be opened up.
Only when it becomes popular will the golden age of e-commerce arrive!
5. Extension trend. The extension trend is an inevitable result of the development of e-commerce and a manifestation of the vitality of e-commerce. This extension will be mainly reflected in three aspects.
Expand and extend to e-commerce practice. With the development of network technology, the advantages of personalized services will be more and more fully demonstrated. People can not only enjoy the convenience of shopping and delivery, but also enjoy a variety of extended services. For example, with the emergence of smart homes, remote water meters and remote electricity meters will be popularized in thousands of households. Usage assessment and table lookup charges will also become part of e-commerce.
At the same time, information will be further commoditized. There will be innovation in methods of collecting and manually gathering information. Customized messaging will be welcomed by entrepreneurs. Anti-reposting and multiple messages on one network will be developed.
Expand and extend towards industrialization. The development of e-commerce will affect and drive the development of the settlement industry, packaging industry, distribution industry and other related industries. At the same time, it will also activate and extend many related industries.
For example, electronic map technology did not develop rapidly in its initial stage, but e-commerce has activated it. Let people see its chain adoption, which will form a qualitative benefit. As a result, broad prospects for industrialization emerged.
Expand and extend to the new needs of technical management. The vast market of one billion farmers will put forward their demands through the Internet. Remote teaching, remote consultation, remote technical services, and remote science education will all develop greatly. It is possible that a network intermediate will emerge and become a bridge and link between marginal areas and developed economic zones, and between non-network areas and network centers.
6. Internationalization trend
The internationalization trend of e-commerce is a historical necessity.
Giants in the international network economy and e-commerce have long taken a fancy to China's potential market and unlimited business opportunities. The Internet will surely become the first choice target for multinational groups and foreign enterprises, a hot spot for investment and development. Masayoshi Son, the president of Japan Softbank, said on December 1 that he is optimistic about 200 Chinese Internet companies and wants to invest US$1 billion. is an example.
The injection of foreign capital will further improve and strengthen the involvement of foreign new technologies. Broadband technology, transaction security technology and other supporting technologies will enter China faster. It will further promote the rapid improvement of the overall strength, technical level and equipment level of my country's e-commerce. The process of connecting with the international market will be accelerated.
The entry of a large amount of foreign capital and foreign enterprises into the market will definitely impact our existing e-commerce market. The competitive situation and ranking pattern of existing e-commerce enterprises will be broken; the speed of integration will be accelerated and the content will be expanded. The cruelty of competition and the rapid development of capital will be witnessed and tasted by the Chinese people.
A group of Internet companies have emerged. A group of websites with neither customer base nor logistics foundation. Websites built on the beach with similar positioning and similar content will soon go bankrupt.
This international trend has increased market openness and increased trade opportunities. It provides Chinese businesses with a golden opportunity. In particular, it provides small and medium-sized enterprises with a broad space to display their own image and an equal stage to express themselves. Chinese e-commerce will soon go global.