It is not difficult to be self-operated on JD.com. You don’t have to spend tens of thousands of wasted money. As long as you find the right channels and entry techniques and meet the basic qualification requirements, it will be easy to settle in. I have successfully settled in too many There is a self-operated Huicai store on JD.com, and I can share with you some entry channels and techniques.
1. Channel entry vs. background submission entry
1 The two entry operations are different
It is not difficult to enter JD.com for self-operation, as long as you have the appropriate skills Channels and methods of entry: It is actually very simple to enter JD.com for self-operation. Of course, the premise is that you must have a company brand yourself. If you don’t have a brand, it is okay for someone else’s brand to be authorized for you to use. The second step is the entry we are talking about. The threshold, in fact, the threshold for entry in most categories is not very high, just because most merchants do not have channels, because the official investment threshold requirements are very high, resulting in most merchants who submit their entry through the backend basically have no chance of entry. It will be rejected, and many merchants even find a so-called agent to help them settle in. They just try their luck by submitting the settlement from the backend. If the merchant they receive has better qualifications and is lucky, the VC backend will be opened, but if they follow the procurement later If the sales side talks about gross guarantee, account period, deposit, promotion agreement framework, and sales tasks, the store will not be able to go online, which will cause many merchants to suffer losses because all agents in this industry need to pay after installing the VC backend. of.
The above mentioned submission of settlement from the backend and channel settlement. The most essential difference is that the channel settlement is to directly connect with the purchasing and sales manager to settle in. This settlement method is different from the operation method of most agent settlements. The difference Both methods of operation are also very simple. The biggest difference between them is that the information required for early settlement is different. If you are directly connected with purchasing and sales, you only need to provide a product list and a ppt of the company's product brand introduction and operation plan. You do not need to use a business license. If you submit it from the backend, One piece of information that must be used is the business license. However, most agents still say that they are directly connected with the purchase and sales, so don’t listen to what they say. If the merchants are required to provide a business license in the early stage of settlement, they will be submitted to the backend to try their luck!
Looking at the two screenshots above, you can clearly see that one of the information that must be used to submit the settlement from the background is the business license
2 The results of two different operation methods It's definitely different
Let me first talk about submitting registration directly from the backend. First of all, submissions submitted in the background will be directly rejected. There are some unscrupulous people who use the merchant's information to submit to the backend multiple times. It takes a long time to settle in, not to mention that if it is rejected by JD.com many times, it will create a bad record. Another situation is that if the merchant's own qualifications are very good, and the person who settles in takes the merchant's qualifications to the backend and submits it successfully, and successfully opens the vc backend, then fees will be incurred (ps: before settling in the store, you usually have to Don’t believe anyone who accepts a deposit, this method of operation is very risky), because most of the people who enter the agency industry will incur fees when they open the store. So after opening the store, if you enter the self-operated store, you will actually have to open the vc backend. There is still follow-up work to be done, such as communicating with the procurement and sales side about the number of gross guarantee points, how long the account period is, whether the deposit should be submitted or deducted, whether there are sales tasks or promotion tasks, and reviewing the online product line. , if one of the links is not agreed upon, your self-operated store will not be able to go online, so everyone should choose carefully to avoid unnecessary trouble and losses to themselves.
If you directly connect with procurement and sales through channels, the process of settlement will be completely different. In addition to the early submission of settlement, you do not need to use a business license, and the other is that the operation process is completely different. Docking with procurement and sales Before settling in the VC backend, the number of gross points to be guaranteed, how long the account period is, whether the deposit will be submitted or deducted, and whether there are any sales tasks or promotion tasks will all be confirmed in advance. If our merchants accept it, then the VC will be added. Open backstage. Later, signing a contract with JD.com is just a process, and then the product line store can be launched online.
ps: Some agents like to attract merchants to cooperate with them at a very low price. In fact, the principle that price determines value is eternal. They just attract merchants at low prices to take merchant information to the backend. Submit the probability of collision, so merchants must be cautious if they choose to enter on behalf of others.
JD.com’s self-operated operation method is that JD.com’s official procurement department directly purchases merchants’ products to JD.com’s major warehouses. (Invitation-based entry) JD.com officials and merchants will work together to complete the purchase on JD.com. For operations (mainly activities and promotions), merchants need to supply their products to JD.com's major warehouses, and at the same time, they need to cooperate with JD.com officials to complete the production of relevant activity pages and promotion pages in the later stage.
JD.com’s self-operated advantages
JD.com is the largest self-operated platform in China. It has natural advantages in terms of traffic and store rankings. Supermarket self-operated products will be ranked first on JD.com exhibit. (5% of the self-operated merchants on JD.com account for 70% of the entire platform’s sales, and 95% of third-party sellers compete for the remaining 30% of the market share. This is also one of the reasons why many merchants report that JD.com POP stores are difficult to operate)
Most consumers believe that if a product is self-operated by JD.com, it means that it is a guarantee of the quality of a big brand. The service and after-sales can be recognized by consumers. For brands and merchants, it is equivalent to using this platform to make products nationwide. Promotion of a brand.
Buyers prefer to buy JD.com’s self-operated products on the JD.com platform. Both the delivery speed and after-sales service can make buyers very satisfied with the products and services and promote the desire for second purchases. For merchants, the advantages are even more obvious:
Buyers prefer to buy JD.com’s self-operated products on the JD.com platform. Whether in terms of delivery speed or after-sales service, buyers are very satisfied with the products and services. Satisfaction promotes second purchase desire. For merchants, the advantages are even more obvious:
1. Product SKUs are given priority on the homepage, and single products are naturally ranked high
2. JD delivery, better service and quality assurance
3. More promotion resources and activity resources that POP merchants cannot enjoy
4. All products are named "self-operated"
5. Sales volume far exceeds that of POP merchants
6. Huge traffic brings more brand exposure, making the brand more competitive
7. JD.com endorsement
JD.com Self-operated settlement requirements:
1. The company needs to be registered for two years
2. The registered capital is one million
3. It needs to have a trademark , the trademark is R or TM? The trademark can be used
4.? The company that opens a store needs general taxpayer qualification
5.? Does it cooperate with major supermarkets offline? If so, it will be later The corresponding supply agreement needs to be provided
6.? Sales volume of online Tmall and JD.com stores and other platforms, and the size of the operation team
JD.com’s official self-operated charges:
JD pop store: Store deposit platform usage fee category commission deduction points
JD self-operated store: Store deposit product gross guarantee
General category, product gross guarantee is accurate The value needs to be communicated with self-operated procurement and sales, which will probably be around 20-30. The merchant needs to provide the supply price and sales price. (Gross profit protection policy)
Example: A merchant sells products on other B2C platforms, and product A sells for 100 yuan, then the merchant’s self-operated sales price to JD.com can only be less than or equal to 100 yuan, and the supply price It can only be lower than or equal to 80 yuan, ensuring that JD.com’s gross profit margin is 20.
Factory distribution mode: (For short-term guarantees or customized products or large products, some SKUs in self-operated stores may not be warehoused.) Under the factory distribution mode, the logistics and distribution services are distributed by the manufacturer itself, and the raw wool guarantee can be reduced by 2 ~5
Can solve problems such as product warranty period.
1. Logistics issues
Self-operated merchants choose eight major JD warehouses in Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Xi'an, and Dezhou for warehousing. The merchant only needs to be responsible for warehousing from the merchant The transportation from the warehouse to the JD warehouse is enough. After the consumer places the order, JD will be responsible for packaging, shipping and distribution. The delivery time is 211, and the merchant does not need to worry at all. It can reduce the merchant's logistics cost and the expenditure of warehousing and logistics personnel.
The products placed in the warehouse must be sold within 90 days. If the product cannot be sold, the SKU needs to be withdrawn from the warehouse, or the price may be reduced. The merchant shall bear the return transportation costs.
2. Repayment issues
The self-operated repayment settlement cycle is 45 or 60 days, with actual sales being realized.
The payment method is through the merchant's public account, and the merchant needs to issue a value-added invoice for the total supply price to JD.com, and JD.com is responsible for issuing an invoice for the retail price of the self-operated store.
2. Suppliers can use Toutiao, JD Haitou, JD Direct Investment and other methods to promote off-site, the fee is the same as above (off-site)
Merchant is responsible for product art and customer service , operation plan and other basic maintenance.
Jingdong Xiaoer is responsible for providing merchants with related resources such as docking activities (Jingdong Flash Sale, Jingdong Supermarket, etc.), and tilts a large amount of platform resources and traffic to self-operated merchants (the core point of self-operated business, which is also the biggest advantage of self-operated businesses) )